Qodea Partners with PCB to Boost European M&A Strategy
Deal News | Jan 17, 2025 | PCB Partners
PCB Partners, a leading advisory firm specializing in mergers and acquisitions related to disruptive technologies and digital transformations, has been appointed by Qodea to bolster its ambitious M&A strategy across multiple European regions. Qodea, backed by Marlin Equity Partners, is Europe’s largest Google Cloud digital transformation partner, aiming to accelerate growth in its market leading position. PCB co-founder Ben Doltis will join the Board of Qodea, strengthening the partnership. Alan Paton, Qodea's new CEO, highlights PCB's capacity to source suitable profile companies to augment Qodea's expertise in Google technologies.
Sectors
- Technology
- Financial Advisory
Geography
- Europe – Qodea's focus on expanding its M&A strategy across multiple regions in Europe, combined with its position as a significant European digital transformation partner.
- United States – Marlin Equity Partners, the investment firm backing Qodea, is headquartered in Los Angeles, indicating significant US involvement.
Industry
- Technology – The involvement of Qodea as a Google Cloud partner places the focus on technology and digital transformation services.
- Financial Advisory – PCB Partners is an advisory firm specializing in mergers and acquisitions, thus engaging in financial advisory services.
Financials
- $9 billion – Capital commitments by Marlin Equity Partners, indicating substantial financial backing capability.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| PCB Partners | M&A Advisory Firm | Company | An advisory firm specializing in mergers and acquisitions, particularly in technology and digital transformation sectors. |
| Qodea | Target Company | Company | Europe's largest dedicated Google Cloud digital transformation partner. |
| Marlin Equity Partners | Private Equity Firm | Company | Global investment firm backing Qodea, facilitating strategic growth through significant capital investment. |
| Ben Doltis | Co-founder, Board Member | Person | Co-founder of PCB Partners and now joining the Board of Qodea. |
| Alan Paton | CEO of Qodea | Person | Newly appointed CEO of Qodea, involved in strategic expansion through partnerships. |