QFM Group Sells Costa Coffee Portfolio to SimTrava

Deal News | Jul 21, 2025 | Freeths LLP

Leading law firm Freeths LLP has provided legal advisory services to QFM Group in the sale of its 21 Costa Coffee shops to SimTrava, a prominent franchise operator. This transaction marks the end of QFM Group's significant 17-year engagement with the Costa Coffee brand, marking a pivotal moment for the company as it transitions. The Freeths team, led by Partner Andy Francey, played a crucial role, ensuring the execution of the deal was both smooth and successful. According to Director Kishan Patel, the decision was noteworthy for the Patel family who appreciated the diligent guidance from Freeths. The acquisition allows SimTrava to broaden its portfolio, signifying continued growth in its franchise operations.

Sectors

Legal Services
Food and Beverage
Franchise Operations

Geography

United Kingdom – Freeths LLP is based in the UK, and UK-based franchise operations like Costa Coffee and SimTrava suggest the deal is within this region.

Industry

Legal Services – Freeths LLP provides legal advisory services, highlighting the involvement of law firms in M&A transactions.
Food and Beverage – The transaction involves Costa Coffee, a major player in the coffeehouse chain, part of the larger food and beverage sector.
Franchise Operations – SimTrava, a franchise operator, is expanding its business through this acquisition, indicating active participation in franchising.

Financials

Participants

Name	Role	Type	Description
Freeths LLP	Legal Advisor	Company	Freeths LLP advised QFM Group in the transaction.
QFM Group	Selling Company	Company	QFM Group sold its Costa Coffee portfolio.
SimTrava	Bidding Company	Company	SimTrava acquired the Costa Coffee portfolio from QFM Group.
Andy Francey	Lead Legal Advisor	Person	Partner at Freeths LLP, leading the legal advisory team.
Kishan Patel	Director of QFM Group	Person	Provided comments on the significance of the transaction.