Qasa Appoints Maria Björkander as New CEO, Heralding Expansion Phase

Portfolio - People | Dec 06, 2024 | Aim Group

Maria Björkander has been appointed the new CEO of Qasa, a leading proptech company in the Swedish rental market that is owned by Schibsted Marketplaces. She takes over from Fredrik Strömsten, who has moved to a new position at Sana. Björkander brings a wealth of experience in leading product organizations and has previously worked within the Schibsted Group, most recently at Volvo as a product manager. Her appointment comes as Qasa enjoys significant growth within the Swedish market, having established itself as the largest rental housing service. With plans to expand further, the company is preparing to enter their next growth phase, which includes extending its operations into Finland and Norway. Sister company Blocket and partnerships with marketplaces like Oikotie and Finn are part of their expansive strategy. Schibsted has been the majority owner since 2019 and continues to support Qasa’s trajectory in becoming a key player in international markets.

Sectors

  • Proptech
  • Real Estate

Geography

  • Sweden – Qasa is the largest rental housing service in Sweden, forming its primary market base.
  • Finland – Qasa is already operational in Finland, representing a significant geographical scope for its services.
  • Norway – Qasa is planning to expand into Norway as part of its international growth strategy.

Industry

  • Proptech – Qasa operates in the proptech sector, focusing on technology-driven solutions for the rental housing market.
  • Real Estate – Qasa's business model revolves around offering rental housing services, thereby aligning with the real estate industry.

Financials

    Participants

    NameRoleTypeDescription
    QasaTarget CompanyCompanyA proptech company in the rental housing sector owned by Schibsted Marketplaces.
    Schibsted MarketplacesMajority OwnerCompanyA media group with significant holdings in various marketplaces, including Qasa.
    Maria BjörkanderCEOPersonNewly appointed CEO of Qasa with previous roles at Volvo and within the Schibsted Group.
    Fredrik StrömstenFormer CEOPersonCo-founder and former CEO of Qasa, now working at Sana as chief strategy officer.
    BlocketCollaborative PartnerCompanySister company to Qasa, supports its operations in the rental housing market.
    SanaEmployerCompanyCompany where Fredrik Strömsten now works as chief strategy officer.
    OikotieMarket PartnerCompanyA leading marketplace in Finland, partnering with Qasa.
    FinnMarket PartnerCompanyA leading marketplace in Norway, partnering with Qasa.