PureRed Joins ITG for a Strategic Expansion into North America
Deal News | Feb 18, 2025 | Bridgepoint
ITG, backed by Bridgepoint, has announced the acquisition of PureRed, a US-based provider of omnichannel content and technology. This purchase marks a strategic expansion into the North American market, enhancing ITG's offerings with PureRed's existing client relationships, including major names like Microsoft and Walgreens. The move is part of a larger growth trajectory for ITG, which has recently gained recognition for its marketing technologies, particularly in Content Marketing Platforms and Digital Asset Management. Under the leadership of Andrew Swinand, ITG plans to leverage this acquisition to expand its agile, AI-enabled content solutions globally, offering tailored content solutions for a variety of digital channels. The partnership adds over 500 marketing professionals to ITG's growing team, positioning the company to extend its presence and capability in the US market.
Sectors
- Content Marketing
- Technology
Geography
- United States – The acquisition targets the expansion of ITG into the North American market, specifically the United States, through the acquisition of US-based PureRed.
- United Kingdom – ITG, originally established in the UK, is expanding its operations internationally, with a strong base in Europe.
Industry
- Content Marketing – The acquisition emphasizes expanding ITG's capabilities in delivering content solutions, which is central to the content marketing industry.
- Technology – The involvement of AI-enabled, agile content solutions and digital channels indicates a significant role of technology in the operations of both ITG and PureRed.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ITG | Acquirer | Company | A company known for AI-enabled, agile content solutions and technology. |
| PureRed | Target Company | Company | A US-based provider of omnichannel content and technology solutions. |
| Bridgepoint | Private Equity Firm | Company | PE firm backing ITG, facilitating its expansion into the US market. |
| Andrew Swinand | Global CEO of ITG | Person | Leading ITG's expansion and strategic growth initiatives. |
| Brian Cohen | Former CEO of PureRed, Current US CEO of ITG | Person | Leading ITG's operations in the US post-acquisition. |
| Emma Watford | Partner at Bridgepoint | Person | Involved in endorsing and supporting ITG's strategic expansion through the acquisition. |