Pulse Raises $1.4M in Seed Funding to Revolutionize SaaS with AI
Deal News | Nov 07, 2024 | Endiya Partners Ltd

Pulse, a platform focused on software-as-a-service (SaaS) and agentic artificial intelligence (AI), has successfully raised $1.4 million in seed funding. The round was led by Endiya Partners and included contributions from several angel investors, notably founders from SaaS startup Zluri and customer service upstart Yellow.ai. Led by co-founder and CEO Haren Chelle, Pulse aims to bridge the gap between customer feedback and product development processes, a longstanding challenge in the SaaS industry. The funding will be used to enhance Pulse's core team, develop its platform further, and advance its purpose-built large language models and AI capabilities. Pulse employs agentic AI to help product managers at global SaaS companies navigate complex data by capturing customer feedback, analyzing both structured and unstructured data, and automating tasks like feature extraction, prioritization, and product hierarchy creation. It aims to facilitate faster, data-driven decisions that enhance metrics such as net revenue retention, net promoter score, and annual recurring revenue. Pulse also plans to undertake market initiatives in both India and the US. While three pilot projects are underway, Pulse hopes to activate these collaborations by the month's end. Despite a broad decline in AI startup funding in India, the strategic investment depicts confidence in Pulse's potential to disrupt the SaaS landscape.
Sectors
- Software-as-a-Service (SaaS)
- Artificial Intelligence (AI)
- Venture Capital
Geography
- India – Pulse aims to establish a market presence in India, where Endiya Partners is based, highlighting its geographical focus.
- United States – Pulse plans to expand its market initiatives to the US, indicating its geographical aspirations beyond India.
Industry
- Software-as-a-Service (SaaS) – The article discusses a SaaS platform, Pulse, which aims to improve product development processes using AI, positioning it squarely within the SaaS industry.
- Artificial Intelligence (AI) – Pulse uses agentic AI to analyze customer feedback and enhance product processes, making the AI industry relevant in the context of its funding and strategic goals.
- Venture Capital – Endiya Partners' investment in Pulse highlights the relevance of the venture capital industry, focusing on seed funding for innovative SaaS solutions.
Financials
- 1.4 million USD – The total amount raised by Pulse in the seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pulse | Target Company | Company | A SaaS-focused agentic AI platform aiming to bridge the gap between customer feedback and product development. |
| Endiya Partners | Bidding Company | Company | The lead investor in Pulse's $1.4 million seed funding round, supporting innovation in AI and SaaS. |
| Haren Chelle | CEO | Person | Co-founder and CEO of Pulse, leading efforts to enhance the platform with AI-driven analytics. |
| Medha Kannapally | Associate | Person | An associate at Endiya Partners, highlighting the strategic importance of Pulse's AI platform. |
| Zluri | Angel Investor | Company | A SaaS platform whose founders participated as angel investors in the funding round. |
| Yellow.ai | Angel Investor | Company | A customer service startup whose founders also participated as angel investors. |