Pulse Finance Energized Post Management Buyout
Deal News | Apr 15, 2025 | B Daily

Pulse Finance, a Basingstoke-based financial firm, has undergone a management buyout led by founder Toni Dare and sales and marketing director Martin Bennison. This transition marks a significant return to ownership for Toni Dare, who previously sold the business in 2019 but continued to serve as managing director. The buyout was facilitated with the support of Arena Investors LP, an asset manager. The new ownership aims to boost job creation and enhance market positioning. The company plans to invest in team expansion and service enhancement, driven by strong funding lines established with the help of legal advisors Cripps Noel Ruddy, Dawn Shadwell, and Quantuma's Mark Lucas and Calvin Bond. The company is poised to help more businesses secure funding, leveraging its reputation for individualized deal assessments focused on debt quality.
Sectors
- Financial Services
- Private Equity
Geography
- United Kingdom – Pulse Finance is based in Basingstoke, UK, and the management buyout has implications for the UK financial services market.
Industry
- Financial Services – Pulse Finance operates within the financial services industry, providing funding solutions to businesses.
- Private Equity – The management buyout was supported by Arena Investors LP, an asset management firm, indicating involvement in the private equity sector.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Pulse Finance | Target Company | Company | The financial firm undergoing a management buyout to expand and strengthen its market presence. |
Toni Dare | Buyer | Person | Founder and buyer of Pulse Finance, facilitating the management buyout. |
Martin Bennison | Buyer | Person | Sales and Marketing Director at Pulse Finance, co-leading the buyout. |
Arena Investors LP | Supporting Partner | Company | Asset manager providing support for the management buyout. |
Cripps Noel Ruddy | Legal Advisor | Company | Provided legal advice during the buyout process. |
Quantuma | Financial Advisor | Company | Advisors Mark Lucas and Calvin Bond provided support during the buyout. |