Prudential Financial Partners with Dai-ichi Life in Strategic Alliance
Deal News | Jan 23, 2025 | PGIM Inc

Prudential Financial, Inc. and Dai-ichi Life Holdings have announced a strategic partnership designed to enhance their product distribution and asset management capabilities. This collaboration, which has been formalized with a memorandum of understanding, will see Prudential Financial's Life Planner channel in Japan distribute life insurance products from Dai-ichi's subsidiary, Neo First Life Insurance Company. The alliance also extends to asset management, where PGIM, Prudential Financial's investment management arm, will offer its services to Dai-ichi's subsidiaries. This partnership exemplifies a significant move for both companies as they aim to leverage each other's strengths to expand their market reach and operational scale. By combining Prudential's global investment expertise with Dai-ichi's robust domestic market presence, both firms anticipate a mutual enhancement of their competitive positions in financial services.
Sectors
- Financial Services
- Insurance
- Asset Management
Geography
- United States – Prudential Financial, Inc., a major participant in the agreement, is headquartered in the United States.
- Japan – Dai-ichi Life Holdings is based in Japan and the product distribution agreement centers around the Japanese market.
Industry
- Financial Services – The article discusses a strategic partnership involving financial services specifically focusing on asset management and life insurance.
- Insurance – The partnership involves life insurance companies, Prudential Financial and Dai-ichi Life, collaborating to distribute insurance products.
- Asset Management – PGIM, Prudential Financial’s global investment management business, is a key participant providing asset management services to Dai-ichi Life's subsidiaries.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Prudential Financial, Inc. | Participant | Company | A global financial services provider involved in the strategic partnership with Dai-ichi Life. |
Dai-ichi Life Holdings | Participant | Company | Japan-based life insurance company engaged in the strategic partnership with Prudential Financial. |
PGIM | Asset Management Provider | Company | The global investment management business of Prudential Financial, providing asset management services in the partnership. |
The Neo First Life Insurance Company, Ltd. | Subsidiary | Company | A wholly owned subsidiary of Dai-ichi Life, selected as the exclusive product partner in the distribution agreement with PFI. |