PRophet Completes Integration of UNICEPTA, Launches Unified Brand
Deal News | Jun 12, 2025 | PR Newswire Cision Stagwell Inc.
PRophet, a subsidiary of Stagwell Inc, has completed its integration of UNICEPTA, following its acquisition in December 2024. This integration brings UNICEPTA's media intelligence capabilities into PRophet's comms tech suite under the new brand, 'PRophet Media Intelligence'. The rebranded PRophet suite houses three solutions: PRophet Media Intelligence for global media monitoring, PRophet Earn for AI-powered journalist engagement, and PRophet Influence for AI-driven influencer marketing. The integration strengthens PRophet's global position and aligns with its vision to empower communication professionals with advanced analytics and tools. Notable leadership changes include new roles for UNICEPTA Co-CEOs Sebastian Rohwer and Alexander Peinemann within PRophet. This move also involves a new website launch and refreshed visual identity, signaling the brand's commitment to innovation in communications technology.
Sectors
- Communications Technology
- Artificial Intelligence
- Public Relations
Geography
- United States – PRophet is headquartered in New York City, and the integration announcement is significant to the US market.
- Germany – UNICEPTA was originally based in Cologne, marking Germany as a key location in this corporate integration.
Industry
- Communications Technology – The article pertains to the integration and rebranding within the communication technology sector, enhancing PRophet's tech suite with new capabilities.
- Artificial Intelligence – PRophet uses AI across its media intelligence, engagement, and influencer marketing solutions, indicating the relevance of AI in the industry.
- Public Relations – The article discusses enhancements in PR tools and services, making it highly relevant to the public relations industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| PRophet | Acquiring Company | Company | An AI-powered comms tech suite and a part of Stagwell Inc. |
| UNICEPTA | Acquired Company | Company | Formerly an independent provider of media intelligence tools, now integrated into PRophet. |
| Stagwell Inc. | Parent Company | Company | Parent company of PRophet, involved in communications and marketing services. |
| Aaron Kwittken | Founder and Global CEO | Person | Founder and Global CEO of PRophet. |
| Sebastian Rohwer | Chief Client Services Officer and Managing Director, Central Europe | Person | Former co-CEO of UNICEPTA, now in a senior role within PRophet. |
| Alexander Peinemann | Chief Operating Officer and Chief Transformation Officer | Person | Former co-CEO of UNICEPTA, now in a senior role within PRophet. |