PromoMedia Marks a Strategic Expansion in Amman

Portfolio | Feb 10, 2025 | Zawya

PromoMedia Marks a Strategic Expansion in Amman

PromoMedia, a subsidiary of JGroup, has strategically expanded its operations into Amman, Jordan, by installing static outdoor and digital media screens across the city. This initiative aims to advance the outdoor advertising scene in one of the region's most vibrant cultural and economic centers. Led by Patrick Haber, Vice President of JGroup and General Manager of PromoMedia, the company's expansion reflects its intentions to merge creativity with technology, providing brands with a robust platform to engage diverse audiences. The addition of ten eye-catching wall signs in Amman seeks to enhance brand experiences and attract international advertisers. By doing so, PromoMedia continues its commitment to pioneering the future of outdoor media across the Middle East and Africa.

Sectors

  • Advertising
  • Media and Entertainment

Geography

  • Jordan – PromoMedia has expanded its presence in the capital city, Amman, indicating a significant geographical focus on Jordan as a strategic market for growth.
  • Middle East – The broader context of the expansion is within the Middle East, where PromoMedia aims to reinforce its influence and attract international advertisers.

Industry

  • Advertising – The article discusses PromoMedia's expansion into the outdoor advertising sector in Amman, showcasing the strategic placement of media screens and signage to capture advertising opportunities.
  • Media and Entertainment – The installation of digital media screens aligns with the Media and Entertainment industry, highlighting content distribution and brand storytelling in innovative formats.

Financials

    Participants

    NameRoleTypeDescription
    PromoMediaTargetCompanyA subsidiary of JGroup focused on outdoor advertising expansion in Amman, Jordan.
    JGroupParent CompanyCompanyThe parent company of PromoMedia, involved in various sectors across the Middle East and Africa.
    Patrick HaberVice President of JGroup and General Manager of PromoMediaPeopleA key executive overseeing PromoMedia's strategic expansion into Amman.