Pro Group Expands: Acquisition of Smart Tiger in Strategic Move
Deal News | Apr 10, 2025 | CEE Legal Matters
Pro Group, a Croatian company specializing in consumer credit mediation, housing lending, and insurance brokerage services, has successfully acquired a 70% majority stake in Smart Tiger, a Serbian company that offers financial counseling and mediation for cash and housing loans. This acquisition marks a strategic expansion for Pro Group into the Serbian market. NKO Partners provided legal advice to Pro Group with a team comprising Partner Djordje Nikolic, Senior Associate Benjamin Graca, and Associate Tara Butulija. Meanwhile, MMD Advokati advised the seller, with Partners Rastko Malisic and Oliver Radosavljevic, along with Associate Andrea Arsic, at the helm. This cross-border transaction highlights Pro Group's commitment to strengthening its regional presence and expanding its service offerings.
Sectors
- Financial Services
- Legal Services
Geography
- Croatia – Pro Group, the acquiring company, is based in Zagreb, Croatia.
- Serbia – Smart Tiger, the target company, is based in Serbia, marking the geographic focus of the acquisition.
Industry
- Financial Services – The article involves companies providing financial counseling and mediation, including consumer credit mediation, housing lending, and insurance brokerage services.
- Legal Services – The article discusses the involvement of legal advisors NKO Partners and MMD Advokati in the acquisition process.
Financials
- 70% stake – Pro Group acquired a 70% majority stake in Smart Tiger.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pro Group | Acquirer | Company | A Croatian company licensed for consumer credit mediation, housing lending, and brokerage insurance services. |
| Smart Tiger | Target | Company | A Serbian company providing financial counseling and mediation services for cash and housing loans. |
| Slobodan Milivojevic | Seller | Person | The seller of the 70% majority stake in Smart Tiger. |
| NKO Partners | Legal Advisor to Acquirer | Company | Provided legal advice to Pro Group in the acquisition. |
| MMD Advokati | Legal Advisor to Seller | Company | Advised the seller of the stake in Smart Tiger. |