Printify's Merger with Printful Set to Accelerate Growth
Deal News | Nov 08, 2024 | CEE Legal Matters

Printify and Printful, two leading technology platforms offering customers the ability to create eCommerce businesses, have announced a merger. The merger is projected to create new growth opportunities for both companies and enhance their ability to provide global customers with improved tools for building online enterprises. Despite the merger, both companies will maintain their brand identities, bolstering Riga's status as a hub for technology innovation and investment. Legal advisement for this transaction was provided by Cobalt, with a team led by partners Guntars Zile and Sandija Novicka, and by Ellex, with a team led by Senior Partner Filips Klavins. The transaction aims to leverage Riga’s strategic position in tech investment to deliver broader eCommerce solutions on an international scale.
Sectors
- Technology
- eCommerce
- Legal Services
Geography
- Latvia – Riga, the capital of Latvia, is highlighted as a strategic tech investment hub in the merger.
- Estonia – Ellex’s Estonian partner Sven Papp is involved, indicating geographical relevance.
Industry
- Technology – This industry is relevant as both Printify and Printful are technology platforms supporting eCommerce businesses.
- eCommerce – The merger pertains directly to the eCommerce sector, with both companies allowing customers to build and expand online businesses.
- Legal Services – Cobalt and Ellex provide legal advisement for the merger, classifying this as a transaction within legal services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Printify | Target company | Company | Technology platform enabling customers to build eCommerce businesses. |
| Printful | Target company | Company | Technology platform focused on facilitating eCommerce business creation. |
| Cobalt | Legal advisor | Company | Provided legal advisement for the merger, led by a comprehensive team. |
| Ellex | Legal advisor | Company | Also provided legal support for the merger, involving several senior legal professionals. |