Prime Label Expands into Romania with Grafoprint Acquisition
Deal News | Nov 04, 2024 | Innova Capital

Prime Label, supported by Innova Capital, has completed the acquisition of Romanian printing company Grafoprint, marking a significant step in its long-term growth strategy. Founded in 1991, Grafoprint was one of Romania's first private printing companies, specializing in both flexographic and digital printing. The acquisition represents Prime Label's entry into the Romanian market, the second largest in Central and Eastern Europe, where they aim to enhance sales capabilities and realize cost synergies. This move bolsters Prime Label's position as a regional leader in label production. The company anticipates surpassing EUR 100 million in annual sales in 2024. Innova Capital has played a key role in facilitating the transaction, while Grafoprint will benefit from being part of a larger network, leveraging purchasing synergies, expanding its product range, and sharing expertise across the group.
Sectors
- Printing and Packaging
- Private Equity
- Fast-Moving Consumer Goods (FMCG)
Geography
- Romania – Grafoprint, a Romanian company, has been acquired by Prime Label, marking a significant business expansion into the Romanian market.
- Central and Eastern Europe – The article highlights Prime Label's expansion into Central and Eastern Europe, aiming to become a regional leader in the label production industry.
Industry
- Printing and Packaging – The article focuses on the acquisition of Grafoprint, a company specializing in printing and packaging services, including high-quality self-adhesive labels.
- Private Equity – Innova Capital, a private equity firm, supports Prime Label in its acquisition and expansion strategy, highlighting the role of private equity in facilitating corporate growth.
- Fast-Moving Consumer Goods (FMCG) – Grafoprint produces self-adhesive labels for leading FMCG brands in sectors like cosmetics, household chemicals, and food & beverage, showing its impact in the consumer goods industry.
Financials
- EUR 100 million – Prime Label anticipates surpassing EUR 100 million in annual sales by 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Grafoprint | Target Company | Company | A leading Romanian printing company specializing in high-quality self-adhesive labels and packaging materials with over 30 years of experience. |
| Prime Label | Acquiring Company | Company | An expanding label production group with multiple companies in its portfolio, seeking to enhance its regional leadership through acquisitions. |
| Innova Capital | Support/Backing | Private Equity Firm | A private equity firm supporting Prime Label's growth strategy and other transaction-related activities. |
| Arkadiusz Sapiecha | CEO of Prime Label | Person | Chief Executive Officer leading Prime Label's strategic expansion efforts. |
| Grzegorz więderski | CFO of Prime Label | Person | Chief Financial Officer involved in implementing corporate financial and strategic objectives for Prime Label. |
| Octavian Tocaci | Managing Director of Grafoprint | Person | Managing Director guiding Grafoprint through its integration into Prime Label Group. |
| Michał Wojdya | Partner at Innova Capital | Person | Partner at Innova Capital leading the transaction for the acquisition by Prime Label. |