Prime Label: Expanding Horizons with Arti-Bau Acquisition

Deal News | Aug 06, 2025 | Innova Capital

Prime Label: Expanding Horizons with Arti-Bau Acquisition

Innova Capital-backed Prime Label has acquired digital label printing company Arti-Bau to further strengthen its position in the rapidly growing digital label segment. Arti-Bau, founded in 2012, has become a recognized player in Poland for its innovative approach to personalized and self-adhesive labels using inkjet technology. This acquisition aligns with Prime Label's strategic 'buy-and-build' approach, which has already seen substantial growth for the company, particularly in Central and Eastern Europe. Arti-Bau's integration is expected to accelerate growth for Prime Label, especially in Poland and German-speaking markets, by combining experience and technology to offer clients tailored solutions. Prime Label operates several label printing businesses across Europe and has been consistently expanding its operations with a specific focus on digital printing capabilities.

Sectors

  • Printing
  • Packaging
  • Private Equity

Geography

  • Poland – Arti-Bau is based in Poland, and Prime Label has significant operations within the country.
  • Central and Eastern Europe – Prime Label's expansion strategy focuses on Central and Eastern Europe, enhancing its presence in these regions.
  • DACH Market – Arti-Bau's operations and development extend into German-speaking markets, part of the DACH region.

Industry

  • Printing – The acquisition involves companies specializing in label printing technologies, including digital printing.
  • Packaging – Both Prime Label and Arti-Bau provide packaging solutions, using technology to enhance label personalization.
  • Private Equity – Innova Capital, a private equity firm, is backing Prime Label in its acquisition strategy.

Financials

  • EUR 100 million – Prime Label achieved sales exceeding EUR 100 million in 2024.

Participants

NameRoleTypeDescription
Prime LabelBuyerCompanyPrime Label is a leader in the label printing industry focused on a buy-and-build growth strategy.
Arti-BauTarget CompanyCompanyFounded in 2012, Arti-Bau is a digital label printing company known for innovation in Poland and German-speaking markets.
Innova CapitalInvestorCompanyInnova Capital is a private equity firm backing Prime Label's acquisition strategy.
Arkadiusz SapiechaCEOPersonCEO of Prime Label Group.
Monika StefaskaPresidentPersonPresident of the management board at Arti-Bau.
Micha WojdyaPartnerPersonPartner at Innova Capital.