Prima Assicurazioni: Carlyle Reduces Stake in Italian Insurance Leader
Deal News | Aug 04, 2025 | White & Case LLP

Global law firm White & Case LLP provided advisory services to Carlyle, a global investment firm, on the sale of a 2% stake in Prima Assicurazioni, an Italian direct insurance distributor. This stake was held through Carlyle's investment vehicle, Primetech. The transaction is an element of a larger deal where AXA is set to acquire a 51% interest in Prima Assicurazioni, with options available to purchase the remaining 49% later. Completion hinges on regulatory approval. White & Case's team included partners and associates from Milan and London.
Sectors
- Insurance
- Private Equity
- Legal Services
Geography
- Italy – Prima Assicurazioni is an Italian company, highlighting relevance to the Italian market.
- Global – Carlyle operates globally, and the advisory firm White & Case has offices worldwide, suggesting a global perspective.
- United Kingdom – One of the legal partners involved is based in London, adding a UK element to the geography.
Industry
- Insurance – The article involves Prima Assicurazioni, a direct insurer, indicating a focus on the insurance industry.
- Private Equity – Carlyle, a major global investment firm operating in the private equity sector, is involved in the transaction.
- Legal Services – White & Case LLP, a global law firm, provided legal advisory services, indicating significance in the legal services industry.
Financials
- 2% – The percentage stake in Prima Assicurazioni that Carlyle is selling.
- 51% – The interest AXA is set to acquire in Prima Assicurazioni, as part of the larger agreement.
- 49% – The remaining interest in Prima Assicurazioni over which AXA has call and put options.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Carlyle | Seller | Company | A global investment firm selling a stake in Prima Assicurazioni. |
| Prima Assicurazioni S.p.A. | Target Company | Company | An Italian leader in direct insurance distribution. |
| AXA | Buyer | Company | A multinational insurance group acquiring a 51% interest in Prima Assicurazioni. |
| Primetech | Investment Vehicle | Company | Carlyle's investment vehicle through which the stake in Prima Assicurazioni was held. |
| White & Case LLP | Legal Advisor | Company | A global law firm advising Carlyle on the sale transaction. |