Preferabli Acquires Libation Labs, Enhancing AI-Driven Consumer Experiences
Deal News | Jan 23, 2025 | PR Newswire Cision Preferabli
Preferabli, an AI-driven software company specialising in wine, spirits, and food discovery, has announced its acquisition of Libation Labs, a Napa-based consumer loyalty platform known for its mobile app, Cuvée. This acquisition is poised to redefine personalized travel and hospitality discovery. Libation Labs' Cuvée app offers exclusive experiences in Napa Valley, from wine tastings to hot air balloon rides. By integrating Libation Labs' offerings, Preferabli aims to deepen relationships with consumers, expanding its capabilities in personalized experiences through its Sensory AI technology. This development is part of Preferabli's vision to build an international platform of winery and distillery experiences, starting with Napa Valley. Key leaders from Libation Labs, including co-founders Andrew Allison and Daniele Delgrosso, will join Preferabli's leadership team in roles focused on growth and design. This strategic acquisition supports Preferabli's mission to leverage technology-driven experiences to foster consumer loyalty in the competitive wine and hospitality industries.
Sectors
- AI and Software
- Wine and Spirits
- Travel and Hospitality
Geography
- United States – Preferabli is based in New York, and Libation Labs operates out of Napa Valley, California, both regions within the United States.
Industry
- AI and Software – Preferabli is an AI-driven software firm that provides product discovery and recommendation solutions in wine, spirits, and food.
- Wine and Spirits – Both Preferabli and Libation Labs are prominently involved in the wine and spirits industry, focusing on consumer experiences and direct-to-consumer relationships.
- Travel and Hospitality – The acquisition aims to enhance personalized travel and hospitality experiences, integrating exclusive services offered by Libation Labs in Napa Valley.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Preferabli | Acquiring Company | Company | An AI-driven B2B2C product discovery and recommendation software company in wine, spirits, and food, headquartered in New York. |
| Libation Labs, Inc. | Target Company | Company | A consumer loyalty platform based in Napa, California, known for the Cuvée mobile application offering exclusive Napa Valley experiences. |
| Andrew Allison | Chief Growth Officer | People | Co-founder of Libation Labs, joining Preferabli's leadership team to focus on growth initiatives. |
| Daniele Delgrosso | Chief Design & Experience Officer | People | Co-founder of Libation Labs, joining Preferabli to focus on design and consumer experience. |
| Pam Dillon | Co-founder and CEO | People | CEO of Preferabli, overseeing the strategic vision of personalized consumer experiences. |
| Andrew Sussman | Co-founder and CTO | People | CTO of Preferabli, leading technological advancements and integrations. |
| Josh Buckley | Investor | People | Provided funding for Libation Labs through Hyper fund, instrumental in its development via Stanford StartX. |