Prefer Raises $4.2m to Revolutionize Coffee & Cocoa Industry
Deal News | Aug 13, 2025 | At One Ventures
Prefer has successfully raised $4.2 million in funding to support the launch of its new product line, which includes soluble bean-free coffee and cocoa powders. This fundraising round was led by At One Ventures, a private equity firm known for investing in innovative and sustainable startups. The funding will facilitate the commercial release and scaling of these innovative beverage products, which aim to offer a sustainable and eco-friendly alternative to traditional coffee and cocoa production, potentially disrupting the broader food and beverage industry.
Sectors
- Food and Beverage
- Sustainability
- Private Equity
Geography
- United States – At One Ventures is based in the United States and likely operates within this geography, making it relevant to the article.
Industry
- Food and Beverage – The article focuses on Prefer's launch of soluble bean-free coffee and cocoa powders, which directly impacts the food and beverage industry.
- Sustainability – The investment and product launch by Prefer, supported by At One Ventures, emphasize sustainable and eco-friendly alternatives in the production of coffee and cocoa.
- Private Equity – At One Ventures' involvement as a funding entity highlights the role of private equity in fostering innovation in consumer products.
Financials
- $4.2 million – The amount raised by Prefer in its funding round, led by At One Ventures.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Prefer | Target | Company | Prefer is the company launching soluble bean-free coffee and cocoa powders. |
| At One Ventures | Investor | Company | At One Ventures is a private equity firm providing the $4.2m funding to Prefer. |