Precise TV Welcomes Jerry Buhlmann as New Non-Executive Chairman
Portfolio - People | Mar 27, 2025 | LDC
LDC, a private equity firm affiliated with Lloyds Banking Group, has made a significant minority investment of £21 million in Precise TV. In conjunction with this investment, Precise TV has appointed Jerry Buhlmann as Non-Executive Chairman. The company, driven by its co-CEOs Dankl and Shmuel, has a strong reputation for delivering superior advertising results, particularly on YouTube, which recently surpassed Netflix in U.S. TV screen share. This leadership change and investment occur as YouTube strengthens its status as the leading streaming platform. Buhlmann’s expertise is expected to steer Precise TV in its mission to scale and innovate in the rapidly evolving digital advertising space.
Sectors
- Private Equity
- Digital Advertising
- Streaming Services
Geography
- United Kingdom – LDC, the private equity firm involved, is a part of Lloyds Banking Group, which is based in the UK.
- United States – The article mentions YouTube surpassing Netflix in viewing share in the U.S., influencing Precise TV's strategic considerations.
Industry
- Private Equity – The article involves LDC, a private equity investor, making a substantial minority investment.
- Digital Advertising – Precise TV operates within the digital advertising industry, with a focus on YouTube advertising solutions.
- Streaming Services – The article references YouTube's position as a dominant streaming service, impacting the advertising strategies of companies like Precise TV.
Financials
- £21 million – The minority investment made by LDC into Precise TV.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Precise TV | Target Company | Company | A digital advertising company specializing in YouTube advertising solutions. |
| LDC | Investor | Company | A private equity firm part of Lloyds Banking Group, investing in Precise TV. |
| Jerry Buhlmann | Non-Executive Chairman | Person | Appointed as the new Non-Executive Chairman of Precise TV. |
| Shmuel | Co-CEO | Person | Co-CEO of Precise TV, involved in the company's leadership and strategic direction. |
| Dankl | Co-CEO | Person | Co-CEO of Precise TV, focused on growing the company and delivering results to clients. |