Precise TV secures £21m from LDC for growth in the US
Deal News | Jan 07, 2025 | Business Cloud
LDC, a private equity investor affiliated with Lloyds Banking Group, has committed £21 million in a minority stake investment in Precise TV. The funding aims to assist Precise TV, a contextual video AdTech company, in its international expansion efforts, especially focusing on scaling its operations within the United States. Since its inception in 2015, Precise TV has developed a platform that employs artificial intelligence to create contextually enriched advertising campaigns for notable clients including LEGO and Warner Bros among others. LDC’s investment not only backs Precise TV’s leadership team but also involves strategic additions to its board such as LDC’s executives and former Google executive Jen Thompson. The deal signifies a strategic push towards leveraging Precise TV’s advanced advertising technologies in a market context characterized by a decline in cookie-based advertising while video streaming services proliferate.
Sectors
- AdTech
- Private Equity
Geography
- United Kingdom – LDC, the private equity firm making the investment, is based in the UK, and this influences the geographic focus of the article.
- United States – The investment aims to support Precise TV's expansion in the US market, highlighting the significance of this geography in the article.
Industry
- AdTech – The article discusses Precise TV, which is a company that operates in the advertising technology industry by providing contextual video advertising solutions.
- Private Equity – The article involves a private equity investment from LDC in Precise TV, which is typical of private equity industry activities.
Financials
- £21 million – The minority investment amount made by LDC in Precise TV.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Precise TV | Target Company | Company | A contextual video AdTech platform that uses AI to enhance advertising campaigns. |
| LDC | Bidding Company / Buyer | Company | A private equity investor part of Lloyds Banking Group investing in Precise TV. |
| Nadav Shmuel | Co-CEO | Person | Co-founder and co-CEO of Precise TV. |
| Christian Dankl | Co-CEO | Person | Co-founder and co-CEO of Precise TV. |
| Denis Crushell | Chief Commercial Officer | Person | Chief Commercial Officer of Precise TV. |
| Peter Stckl | Chief Technology Officer | Person | Chief Technology Officer of Precise TV. |
| David Andrews | LDC Executive | Person | Led the transaction for LDC and joins the board of Precise TV. |
| Dan Gluckman | LDC Executive | Person | Part of the transaction team from LDC and joins the board of Precise TV. |
| Eliza Tracey | LDC Executive | Person | Part of the transaction team for the LDC investment. |
| Jen Thompson | Board Advisor | Person | Former Google executive appointed as a board advisor for Precise TV. |