Precise TV Expands in US with LDC's Support
Deal News | Jan 07, 2025 | LDC
LDC, a private equity firm under Lloyds Banking Group, has invested £21 million in Precise TV, a prominent AdTech company specializing in contextual video advertising. Founded in 2015, Precise TV operates across various global locations and has carved a niche by leveraging machine learning and AI to aid brands in targeting effective advertising moments across platforms like YouTube, Facebook, and TikTok. This investment aims to bolster Precise TV's expansion, particularly in the US market, which generates a significant portion of its revenue. As part of this growth strategy, LDC's representatives David Andrews and Dan Gluckman will join Precise TV's board along with Jen Thompson, a former Google executive, as an advisor. The company intends to enhance its AI capabilities and explore new markets including gaming.
Sectors
- Advertising Technology (AdTech)
- Private Equity
Geography
- United States – Precise TV plans to significantly expand its presence in the US market, which is already a major revenue source.
- United Kingdom – LDC, based in the UK, has led the investment from its London office and is part of Lloyds Banking Group.
- Global – Precise TV operates globally with offices in Europe, the US, and Australia, and its platforms are used by international brands.
Industry
- Advertising Technology (AdTech) – The article centers around Precise TV, a company specializing in contextual video advertising technology that utilizes AI and machine learning.
- Private Equity – The article discusses LDC's minority investment in Precise TV, highlighting their role in financing and supporting growth in technology sectors.
Financials
- £21 million – The deal amount invested by LDC into Precise TV for expansion purposes.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Precise TV | Target | Company | An AdTech company specializing in contextual video advertising, aiming for US expansion. |
| LDC | Investor | Company | A private equity firm under Lloyds Banking Group investing in Precise TV for expansion purposes. |
| Lloyds Banking Group | Parent Company | Company | The parent company of LDC, involved in providing financial backing. |
| Nadav Shmuel | Co-CEO | Person | Co-founder and Co-CEO of Precise TV. |
| Christian Dankl | Co-CEO | Person | Co-founder and Co-CEO of Precise TV. |
| Denis Crushell | Chief Commercial Officer | Person | CCO of Precise TV. |
| Peter Stckl | Chief Technology Officer | Person | CTO of Precise TV. |
| David Andrews | Non-Executive Director | Person | LDC team member joining Precise TV's board. |
| Dan Gluckman | Non-Executive Director | Person | LDC team member joining Precise TV's board. |
| Jen Thompson | Board Advisor | Person | Former Google executive joining Precise TV's board as an advisor. |