PRA Names Ariane Coldiron as CEO to Drive Growth
Company - People | Apr 29, 2025 | EagleTree Capital
PRA, a leader in the business events industry, has appointed Ariane Coldiron as its new Chief Executive Officer, succeeding interim CEO Tom Kemp, who will now serve as Chairman. Coldiron brings over 30 years of experience in the meetings, incentives, conference, and exhibitions sector and formerly led corporate events at PRG. Her tenure at Freeman, where she managed a $200 million agency and experiential marketing division, positions her to further PRA's growth. EagleTree Capital, PRA's majority owner, supports this transition, expressing confidence in Coldiron's ability to enhance PRA's market dominance. Coldiron looks forward to expanding PRA's capabilities in delivering unique business event experiences.
Sectors
- Business Events
- Private Equity
Geography
- North America – PRA operates across 31 service locations in North America and is based in Chicago.
- United States – EagleTree Capital is a New York-based private equity firm managing PRA’s investments.
Industry
- Business Events – This industry classification is relevant as PRA operates in the business events industry, providing event management services.
- Private Equity – EagleTree Capital, a private equity firm, is the primary investor in PRA, hence this classification.
Financials
- $4.8 billion – Assets under management by EagleTree Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| PRA | Target Company | Company | A leader in business event management operating in North America, majority-owned by EagleTree Capital. |
| Ariane Coldiron | CEO | Person | Newly appointed CEO of PRA with extensive experience in the business events industry. |
| EagleTree Capital | Investor | Company | Private equity firm based in New York, majority owner of PRA. |
| Tom Kemp | Chairman | Person | Interim CEO of PRA, now appointed Chairman. |
| PRG | Previous Company | Company | Coldiron's former employer, existing in global entertainment and live event production solutions. |
| Freeman | Previous Company | Company | Coldiron worked here managing a large agency and experiential marketing division. |