PRA Expands Hawaiian Presence with Island Style Innovations Acquisition

PRA, a prominent player in the business events industry and backed by EagleTree Capital, has acquired Hawaii-based Island Style Innovations. This acquisition amplifies PRA's presence in the Hawaiian market, known for high-end meeting, convention, and incentive programs. Island Style Innovations, founded by Tatiana von Oelhoffen and Colleen Reyes, is renowned for authentic local experiences in event management, catering to sectors like insurance, finance, pharmaceuticals, and technology. The merger signifies a strategic growth move, with PRA integrating Island Style Innovations under its Hawaii branch led by Debbie Weil-Manuma. The acquisition follows PRA's purchase of Weil & Associates Hawaii, signalling a robust expansion strategy in this key location. Laurie Knapp, Chief Growth Officer of PRA, highlights the alignment in values and the potential for delivering enhanced event solutions. Co-founder Colleen Reyes expresses enthusiasm for the collaboration, while Tatiana von Oelhoffen moves on to new ventures. PRA, headquartered in Chicago, continues to deliver integrated service capabilities across North America, supported by EagleTree Capital's substantial investment expertise.