Poppulo Acquires REACH Media Network, Expanding Digital Signage Leadership
Deal News | Mar 04, 2025 | Vista Equity Partners
Poppulo, a leader in digital signage and omnichannel communications software, has acquired REACH Media Network, a digital signage solutions provider. This strategic acquisition combines the expertise of both companies, bringing Poppulo to more than 10,000 digital signage customers worldwide and reinforcing its commitment to providing enhanced signage solutions. The acquisition aims to expand market coverage, drive innovation, and increase resources, benefitting customers with improved service and continuity. Ruth Fornell, CEO of Poppulo, highlighted the alignment of REACH with Poppulo's vision and the enhanced ability to deliver exceptional communication experiences. Darren Wercinski, CEO of REACH, expressed enthusiasm about partnering with Poppulo to offer cutting-edge solutions globally. District Capital Partners acted as the exclusive financial advisors to Poppulo in this transaction, marking a milestone in Poppulo’s growth strategy and its aim to meet the evolving communication needs of organizations worldwide.
Sectors
- Digital Signage
- Software and Technology
Geography
- United States – The acquisition announcement and key company operations of Poppulo are centered in the U.S., where REACH is presumably located as well.
Industry
- Digital Signage – The article focuses on Poppulo, a company specializing in digital signage solutions, and its acquisition of REACH, another provider in the digital signage industry.
- Software and Technology – Both Poppulo and REACH offer software-driven solutions, positioning their services within the software and technology sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Poppulo | Acquirer | Company | Poppulo is a global leader in digital signage and omnichannel employee communications software. |
| REACH Media Network | Target | Company | REACH Media Network is a provider of digital signage solutions to mid-market customers. |
| District Capital Partners (DCP) | Financial Advisor to Poppulo | Company | DCP acted as the exclusive financial advisors to Poppulo for this acquisition. |
| Ruth Fornell | CEO of Poppulo | Person | Ruth Fornell is the CEO of Poppulo, responsible for leading the company and articulating the strategic vision behind the acquisition. |
| Darren Wercinski | CEO of REACH | Person | Darren Wercinski is the CEO of REACH, involved in the strategic integration with Poppulo post-acquisition. |
| Vista Equity Partners | PE Firm | Company | Vista Equity Partners is the private equity firm backing Poppulo, the acquiring company. |