POCKLA Raises £1.6m to Revolutionize MarTech
Deal News | Mar 31, 2025 | Business Cloud
MarTech startup POCKLA has successfully raised £1.6 million in seed funding to expand its AI-driven content strategy and creation platform. The funding round was led by Venrex with participation from high-profile groups such as The Sidemen's VC arm Upside Ventures, Love Ventures, Shuttle, and Syndicate Room. POCKLA's platform aims to aid marketers in creating content that resonates authentically with audiences, filling a critical gap for brands transitioning to digital platforms. This investment aligns with POCKLA's vision to help brands create compelling content through leveraging human strategies complemented by advanced AI technologies. Founders Hugo Bibby and Rupert Boddington recognize the shift towards short-form, community-focused content in modern media, which the company aims to capitalize on. By building a tool that transitions from strategy to genuine content delivery, POCKLA aspires to empower brands to connect meaningfully with their audiences amidst the digital noise.
Sectors
- MarTech (Marketing Technology)
- Venture Capital
- Digital Media
Geography
- United Kingdom – POCKLA is based in London, and several participating investors, like The Sidemen, are also UK-based, highlighting the article's geographical concentration.
Industry
- MarTech (Marketing Technology) – POCKLA operates within the MarTech industry, providing solutions that integrate technology with marketing strategies to help brands better engage with digital audiences.
- Venture Capital – The seed funding round for POCKLA involves various venture capital entities, indicating the article's relevance to the VC industry.
- Digital Media – The focus on content creation and strategy places POCKLA within the digital media realm, addressing the shift in consumer engagement towards online platforms.
Financials
- £1.6m – The amount raised in POCKLA's seed funding round to enhance its MarTech platform.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| POCKLA | Target | Company | A MarTech startup focused on AI-driven content strategy and creation. |
| Venrex | Lead Investor | Company | A venture capital firm leading the seed funding round for POCKLA. |
| The Sidemen | Investor | Company | A famous YouTube group investing through their venture capital arm, Upside Ventures. |
| Upside Ventures | Investor | Company | The VC arm of The Sidemen involved in POCKLA's seed funding round. |
| Love Ventures | Investor | Company | A participating investor in POCKLA's seed funding round. |
| Shuttle | Investor | Company | A company involved in the funding round for POCKLA. |
| Syndicate Room | Investor | Company | An investment company participating in POCKLA's seed round. |
| Hugo Bibby | Co-founder | People | Co-founder of POCKLA, recognizing shifts in modern media. |
| Rupert Boddington | Co-founder | People | Co-founder of POCKLA, involved in developing the company's vision and strategy. |
| Sam Uwins | Director | People | Director at Sidemen Entertainment Limited commenting on the investment. |