Pluxee Secures Benefício Fácil to Expand in Brazilian Market
Deal News | Nov 29, 2024 | Globenewswire
Pluxee, an international leader in employee benefits and engagement, announced its acquisition of Benefício Fácil, a prominent Brazilian provider specializing in employee mobility solutions. This strategic move aims to fortify Pluxee's standing in Brazil, recognized as a burgeoning market with mandatory employee mobility benefits. The deal, which is contingent on the approval of Brazil's Central Bank, will be financed through Pluxee's existing financial resources, promising a positive impact on the Group's EBITDA margin. The acquisition builds upon a longstanding partnership between the two firms, presenting opportunities for expansion in the mobility benefits sector, especially among small and medium enterprises. Benefício Fácil, founded in 2004, offers a technology-driven platform that combines commuter benefits with third-party food benefits. Through this acquisition, Pluxee anticipates leveraging synergies with its existing customer base, bolstering retention, and enhancing cross-selling avenues. The alignment is set to produce growth synergies and increase penetration in the Brazilian market, contributing positively to Pluxee's strategic growth trajectory.
Sectors
- Employee Benefits
- Mobility Solutions
- Technology
Geography
- Brazil – The acquisition of Benefício Fácil takes place in Brazil, which is also the key market mentioned in the article.
- France – Pluxee is a global player with operations based in Paris, contributing to the French context of the transaction.
Industry
- Employee Benefits – The article discusses the acquisition involving companies providing employee-related benefits, including mobility, which falls under the Employee Benefits industry.
- Mobility Solutions – Benefício Fácil is noted for providing mobility solutions for employees, which positions this transaction within the Mobility Solutions sector.
- Technology – The article highlights Benefício Fácil's technology-driven platform, indicating its relevance to the Technology sector.
Financials
- 100% – Pluxee is acquiring 100% of Benefício Fácil's shareholding.
- Over 20 billion – The available market for mobility solutions in Brazil, indicating the potential growth Pluxee sees in the sector.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pluxee | Acquirer | Company | Pluxee is a global leader in employee benefits and engagement, operating in 29 countries and seeking to enhance its offerings in Brazil through this acquisition. |
| Benefício Fácil | Target Company | Company | A 2004-founded Brazilian company providing mobility solutions for employees, aiming to simplify VT acquisition through a technology-driven approach. |