Plus1 Assembly: Innovative Agency Launches with £5m Boost from Simba Investments
Deal News | Jul 07, 2025 | Business Cloud
Plus1 Assembly, a new global innovation agency, has launched with £5 million in funding, supported by notable industry figures including LADbible's Arian Kalantari and former Nuevo CEO Jax Davey. The agency aims to advance brand innovation through its three operational hubs: HALO, LAYFE, and RISE, offering clients flexibility and high-quality outcomes with automation tools. The investment from Simba Investments, founded by Jake Brocklesby, has enabled Plus1 Assembly to onboard clients like SportTech Rezzil and expand its growth by acquiring AI consultancy firm Layfe. This new venture intends to revolutionize brand strategy with a model focused on AI integration, cultural understanding, and outcome-driven processes.
Sectors
- Investment and Innovation Agencies
- Marketing and Branding
- Technology and AI Consulting
Geography
- United Kingdom – As the article covers UK-based founders and investment, with potential significant operations and influence in British markets.
- Global – The agency is positioned as a global player, aiming to serve clients and innovate on an international scale.
Industry
- Investment and Innovation Agencies – This industry encompasses companies that focus on providing innovative strategies and funding to brands, leveraging tools like AI for cultural relevance.
- Marketing and Branding – This sector includes companies involved in marketing strategy and brand development, often using technology to achieve faster and smarter solutions.
- Technology and AI Consulting – This sector involves using AI and technology to optimize processes and deliver insights, which is central to Plus1 Assembly's mission.
Financials
- £5 million – Investment in Plus1 Assembly from Simba Investments.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Plus1 Assembly | Target Company | Company | A global innovation agency founded by industry figures, focused on brand innovation. |
| Simba Investments | Bidding Company | Company | An investment firm providing the £5 million funding to Plus1 Assembly. |
| LADbible | Former company of co-founder | Company | A media company co-founded by Arian Kalantari. |
| Layfe | Other Company - Acquired Firm | Company | An AI consultancy firm acquired by Plus1 Assembly. |
| Arian Kalantari | Co-founder | Person | LADbible co-founder, now co-founder of Plus1 Assembly. |
| Jax Davey | Co-founder | Person | Former Nuevo CEO and co-founder of Plus1 Assembly. |
| Lee Humphreys | Co-founder | Person | Former CEO Creative & Digital at HH Global and co-founder of Plus1 Assembly. |
| Jake Brocklesby | Co-founder and Investor | Person | Founder of Simba Investments, overseeing £170m in assets under management. |
| SportTech Rezzil | Client | Company | A notable client of Plus1 Assembly. |
| CodeBlaze | Client | Company | A Dubai-based client of Plus1 Assembly. |