Pine Labs Partners with Visa to Enhance Payment Solutions in Southeast Asia
Deal News | Mar 12, 2025 | Madison India Capital Advisors
Pine Labs, an India-based fintech platform, has announced a strategic partnership with Visa, the global payment firm, to introduce Visa Instalment Solutions (VIS) across Pine Labs' multi-issuer payment framework in Southeast Asia. This alliance is set to offer greater flexibility and affordability for instalment payment options in several key markets, including Singapore, Malaysia, and the Philippines, with plans to expand to Thailand, Indonesia, and beyond. Merchants like Courts, Hooga, and Chicco will benefit from a seamless and integrated solution, removing the need for multiple sign-ups with different issuers. The collaboration leverages Visa's extensive network alongside Pine Labs' technological capabilities to deliver intuitive instalment options, facilitating larger transaction volumes by making costs more manageable for consumers. Visa's Green Shoots Radar Study highlights a growth trend in instalment payment usage within Southeast Asia, an indication that consumers in the region are increasingly leaning towards flexible payment solutions, a demand Pine Labs and Visa aim to meet through their partnership.
Sectors
- Fintech
- Payments
- Retail
Geography
- Southeast Asia – Pine Labs and Visa are focused on deploying their instalment payment solutions in Southeast Asian markets, including Singapore, Malaysia, and the Philippines.
- India – Pine Labs is an India-based company, and thus India remains a significant focus in its operations and strategic expansions.
Industry
- Fintech – Pine Labs operates as a financial technology company providing digital payment solutions, making it central to the article's focus on digitizing commerce and enhancing payment processes.
- Payments – Visa, a global digital payments company, plays a crucial role in facilitating transaction solutions, especially around instalment payments in this partnership with Pine Labs.
- Retail – Merchants such as Courts, Hooga, and Chicco will utilize this new instalment payment solution, highlighting the involvement of the retail sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pine Labs | Fintech company | Company | A technology company based in India that specializes in digital payment solutions and is actively expanding in international markets. |
| Visa | Payment firm | Company | A global digital payments company facilitating transactions across more than 200 countries. |
| Madison India Capital Advisors | Private Equity Firm | PE Firm | A private equity firm that has invested in Pine Labs. |
| Courts, Hooga, Chicco | Merchants | Company | Retail merchants in Southeast Asia that will use Pine Labs’ instalment solutions. |
| Dheeraj Chowdhry | Chief Business Officer, SEA | Person | Key executive at Pine Labs involved in the partnership with Visa. |
| Kim Hak J | Head of Products and Solution for Regional Southeast Asia | Person | Visa executive overseeing product solutions in Southeast Asia. |