Pickle Secures $12M Series A Funding for Expansion
Deal News | Mar 14, 2025 | Aim Group
Pickle, a c-to-c clothing and accessory rental startup, has successfully raised $12 million in a Series A funding round, co-led by FirstMark and Craft Ventures. The funding will fuel product enhancements, market expansion, and community engagement as Pickle seeks to cement its position in the evolving fashion rental landscape. Founded in 2021 by Brian McMahon and Julia OMara, the New York-based company initially started as a recommendation platform but pivoted to rentals in 2022. With tens of thousands of users and a stock of over 200,000 items, Pickle has seen significant growth, including a 635% increase in ski rentals and a 520% increase in wedding rentals compared to the previous year. The company plans to use the fresh capital to enhance its web platform, improve closet management tools, and expand its reach in major U.S. cities, while also focusing on offline activations and supporting its network of ambassadors and creators.
Sectors
- Fashion and Apparel
- Technology
- E-commerce
Geography
- United States – Pickle is based in New York and operates its rental services nationwide across the United States, with expansion plans in major cities.
Industry
- Fashion and Apparel – Pickle operates in the fashion and apparel industry by facilitating clothing and accessory rentals.
- Technology – As a digital platform for c-to-c rental services, Pickle integrates technology for web development and logistics management.
- E-commerce – Pickle's business model revolves around e-commerce, allowing users to rent and lend items online.
Financials
- $12 million – The amount raised by Pickle in its Series A funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pickle | Target Company | Company | A New York-based startup focusing on c-to-c clothing and accessory rentals. |
| Brian McMahon | CEO | Person | Co-founder and CEO of Pickle. |
| Julia OMara | COO | Person | Co-founder and COO of Pickle. |
| FirstMark | Co-lead Investor | Company | A venture capital firm co-leading Pickle's Series A funding round. |
| Craft Ventures | Co-lead Investor | Company | Another venture capital firm co-leading the Series A funding round. |
| Burst Capital | Investor | Company | A venture firm that participated in Pickle's Series A round. |
| FJ Labs | Investor | Company | A strategic, consumer-focused investment firm involved in Pickle's latest funding. |