Phunware To Acquire Stake in MyCanvass Under Campaign Nucleus Agreement

Deal News | Nov 04, 2024 | Globenewswire

Phunware To Acquire Stake in MyCanvass Under Campaign Nucleus Agreement

Phunware, Inc., an enterprise software company noted for its mobile app solutions, has signed a term sheet for acquiring a controlling interest in MyCanvass, LLC. MyCanvass is predominantly controlled by Campaign Nucleus, a company founded by prominent political figure Brad Parscale. This acquisition, valued at $1.02 million in a combination of cash and stock, positions Phunware to integrate MyCanvass's voter and advocacy engagement tools into its platform. Phunware and Campaign Nucleus envision establishing a strategic partnership that enhances political and advocacy technology capabilities through AI-driven canvassing solutions. The acquisition reflects a broader strategy by Phunware and Campaign Nucleus to meet the demand for sophisticated political campaign technologies. The partnership aims to leverage AI for real-time, personalized voter outreach, complementing their shared missions of increasing transparency and grassroots empowerment. Given the significance of the upcoming election cycles, the acquisition is timely and intended to strengthen electoral campaign integrity by equipping grassroots movements with innovative digital tools. This move underlines Phunware’s commitment to evolving its technology offerings and capitalizing on opportunities within the political tech landscape.

Sectors

  • Enterprise Software
  • Political Technology

Geography

  • United States – Phunware is based in Austin, Texas, and operates primarily in the U.S. Campaign Nucleus is also active in U.S. political campaigns.

Industry

  • Enterprise Software – Phunware operates within the enterprise software industry, providing mobile app solutions for businesses.
  • Political Technology – Campaign Nucleus and MyCanvass operate in the political technology industry, providing SaaS solutions and canvassing tools for political and advocacy campaigns.

Financials

  • $1.02 million – The aggregate value of the deal comprising cash and Phunware stock to acquire an interest in MyCanvass.

Participants

NameRoleTypeDescription
Phunware, Inc.BuyerCompanyAn enterprise software company that specializes in creating and managing mobile app solutions.
MyCanvass, LLCTarget CompanyCompanyA technology company offering voter and advocacy engagement tools, indirectly owned by Campaign Nucleus.
Campaign NucleusSelling CompanyCompanyA SaaS platform company created by Brad Parscale, focusing on political campaigns, digital communications, and management.
Brad ParscaleFounder of Campaign NucleusPersonKnown for his roles in Donald Trump's election campaigns and the founder of Campaign Nucleus.