Philip Carls Joins Retail Media IQ's Board Ahead of Funding Round
Company - People | May 23, 2025 | EIN
Retail Media IQ, a promising media start-up based in Warsaw, is preparing for a substantial seed funding round. The company announced the addition of Philip Carls, a former Walmart and Amazon EU pricing executive, to its Board of Directors. Carls brings considerable expertise to Retail Media IQ, having been instrumental in developing Walmart's pricing strategy and leading major profit initiatives at Amazon. The global retail media industry is anticipated to reach $130 billion in the US over the next three years, driven by its capability to measure ad impact directly connected to the online retail channel. Retail Media IQ, leveraging AI, aims to optimize clients' revenue and Return on Ad Spend (ROAS). Its strategies, verified by a previous funding round, have significantly boosted ROAS for clients. With Carls on the board, the company is poised to expand its sales and marketing efforts across Europe and the US, focusing on smaller companies who may benefit from its innovative approach.
Sectors
- Media and Advertising
- Retail and E-commerce
- Technology and AI
Geography
- Poland – Retail Media IQ is headquartered in Warsaw, Poland.
- United States – The US is a significant market for retail media, with notable expected growth and where Philip Carls has had substantial career contributions.
Industry
- Media and Advertising – The article discusses Retail Media IQ, a company innovating in the retail media space by optimizing advertising performance using AI tools.
- Retail and E-commerce – Retail Media IQ operates in the retail sector, enhancing advertising initiatives tied directly to online retail sales channels.
- Technology and AI – The company employs AI to improve revenue impacts on retail ad programs, which is a significant technological advancement in advertising.
Financials
- Seven figure – The planned amount to be raised in Retail Media IQ's upcoming seed funding round.
- $130 billion – The projected size of the US retail media industry within three years.
- $200k – The amount raised in Retail Media IQ's prior family and friends funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Retail Media IQ | Target Company | Company | A media start-up focusing on enhancing retail media advertising through AI. |
| Philip Carls | New Board Member | Person | A former head of pricing at Walmart and Amazon EU, now joining Retail Media IQ's Board of Directors. |
| Mateusz Drela | CEO | Person | Founder and CEO of Retail Media IQ. |
| Atlantic Partners | Strategic Advisor | Company | Involved in providing strategic advice or public relations as per the contact details in the article. |