PFX Group and TELEVISOR Fuse Expertise to Form Creative Powerhouse
Deal News | Dec 17, 2024 | Genesis Capital Equity s.r.o.
PFX Group, a visual effects and post-production studio headquartered in the Czech Republic, has formed a strategic alliance with TELEVISOR Group, a prominent advertising and visual effects studio from Poland, to establish a significant presence in the VFX, advertising, animation, and post-production industry across Central and Eastern Europe. Supported by Genesis Capital, a private equity firm specializing in development financing for small and medium-sized enterprises, this merger looks to leverage the combined strengths of both organizations. The aim is to deliver world-class creative outcomes for clients globally. Renata Kowzan, CEO of TELEVISOR, and Ji Mika, CEO of PFX, both highlighted the potential for growth and innovation this partnership heralds. Martin Vili, Partner at Genesis Capital, emphasized the alignment of this merger with the firm's strategic vision of expansion and investment across Europe. The collaboration integrates TELEVISOR's advertising prowess with PFX's cinematic-quality VFX expertise, promising an unparalleled service offering. This move not only expands their regional footprint but also strengthens their competitive position in the European market.
Sectors
- Visual Effects and Post-Production
- Advertising
- Private Equity
Geography
- Central Europe – Genesis Capital focuses on investment and development financing for companies in this region.
- Poland – TELEVISOR is based in Warsaw, indicating its significant role in the Polish market.
- Czech Republic – PFX Group operates from the Czech Republic, a major hub for this newly formed alliance.
Industry
- Visual Effects and Post-Production – The article highlights PFX Group's specialization in VFX, post-production, and animation services.
- Advertising – TELEVISOR Group's expertise in advertising and their collaboration with PFX Group underscores their influence in the advertising industry.
- Private Equity – Genesis Capital's involvement as a private equity firm supporting the merger signifies its strategic role in this sector.
Financials
- EUR 350 million – Total volume of private equity funds advised by Genesis Capital since 1999.
Participants
Name | Role | Type | Description |
---|---|---|---|
Genesis Capital Equity s.r.o. | Private Equity Investor | Company | A private equity firm providing growth and development financing in Central Europe. |
PFX Group | Merging Company | Company | A visual effects and post-production studio based in the Czech Republic. |
TELEVISOR Group | Merging Company | Company | An advertising and visual effects studio in Warsaw, Poland. |
Renata Kowzan | CEO of TELEVISOR | Person | Leading the TELEVISOR team, she is enthusiastic about the merger's potential. |
Ji Mika | CEO of PFX | Person | Heads PFX Group and highlights the strategic benefits of merging with TELEVISOR. |
Martin Vili | Partner at Genesis Capital | Person | Supports the merger aligning with Genesis Capital's investment strategy. |
Adla Vesel | PR Representative at Insighters | Person | Handles public relations for Genesis Capital. |