Persán Acquires Mibelle from Migros in Strategic Expansion

Deal News | Apr 01, 2025 | Legal Community Swiss

Persán Acquires Mibelle from Migros in Strategic Expansion

Spanish company Persán is set to acquire Mibelle, currently owned by Migros Beteiligungen, with the transaction expected to close in 2025. Mibelle, based in Buchs, specialises in the personal care, beauty, home care, and nutrition sectors and employs around 1400 people across its facilities in several countries. Persán, headquartered in Seville, reported a record turnover of EUR 862 million for 2024 and has over 2000 employees. Niederer Kraft Frey is providing Swiss legal counsel to Persán, while Walder Wyss is advising Migros on this deal. The M&A transaction involves a comprehensive team of experts from both law firms to navigate the complexities of corporate law, competition, intellectual property, real estate, and tax.

Sectors

  • Personal Care & Beauty
  • Home Care & Hygiene
  • Corporate Law & M&A

Geography

  • Switzerland – Mibelle is based in Switzerland and is being sold by Swiss company Migros Beteiligungen.
  • Spain – Persán is headquartered in Seville, Spain, and is acquiring Swiss company Mibelle.

Industry

  • Personal Care & Beauty – The industry Mibelle is part of, focusing on the production and sale of personal care and beauty products.
  • Home Care & Hygiene – Persán operates in this sector, developing products for home cleaning and hygiene.
  • Corporate Law & M&A – The legal transaction involving the acquisition of Mibelle by Persán requires expertise in corporate law and mergers and acquisitions.

Financials

  • 862,000,000 – Persán's record turnover in the 2024 financial year, reported in EUR.

Participants

NameRoleTypeDescription
MibelleTarget CompanyCompanyA company specialising in personal care, beauty, home care, and nutrition products based in Buchs, Switzerland.
Migros BeteiligungenVendorCompanyThe Swiss owner of Mibelle selling the company to Persán.
PersánAcquirerCompanyA multinational company in the home care and personal hygiene industry, acquiring Mibelle.
Niederer Kraft Frey (NKF)Legal AdvisorCompanyThe Swiss law firm advising Persán on the acquisition.
Walder WyssLegal AdvisorCompanyThe law firm advising Migros on the sale of Mibelle.