Perplexity AI Revises TikTok Merger Proposal
Deal News | Jan 27, 2025 | EIN

Perplexity AI, a U.S. search engine startup, has updated its merger proposal to ByteDance, the parent company of TikTok, to form a new U.S.-controlled entity called 'NewCo'. Under the new proposal, ByteDance would divest TikTok's US operations to the new entity, while retaining control over TikTok's core recommendation algorithm. The proposal also allows for the U.S. government to hold up to a 50% stake in 'NewCo' following an IPO, which is expected to value the entity at no less than $300 billion. President Donald Trump’s administration's focus on national security concerns related to TikTok's links to China adds urgency to restructuring discussions. The proposal, reflecting an innovative mix of merger and investment strategy, is yet to elicit comment from ByteDance or the White House amidst broader regulatory scrutiny.
Sectors
- Technology
- Media & Entertainment
- Government
Geography
- United States – The proposal involves the restructuring of TikTok's U.S. operations to form a new U.S.-controlled entity in response to national security concerns.
- China – ByteDance, the parent company of TikTok, is a Chinese entity actively involved in the discussions about restructuring TikTok's operations.
Industry
- Technology – The article concerns the strategic business decisions involving a tech startup and one of the most popular social media applications.
- Media & Entertainment – TikTok is a widely-used video-sharing platform with significant impact in the media and entertainment sector.
- Government – The involvement of the U.S. government acquiring up to 50% stake indicates the regulatory and political layer involved in the strategic business move.
Financials
- $300 billion – Minimum valuation proposed for the IPO of the new U.S.-controlled entity, NewCo.
Participants
Name | Role | Type | Description |
---|---|---|---|
Perplexity AI | Proposer | Company | U.S. search engine startup proposing a merger with TikTok U.S. to form a new entity. |
ByteDance | Target Company | Company | Chinese parent company of TikTok, involved in talks of selling TikTok's U.S. operations. |
TikTok | Asset/Division | Company | Popular video-sharing platform whose U.S. operations are at the center of the merger proposal. |
NewCo | Future Entity | Company | Proposed U.S.-controlled holding company to be formed through the merger. |
U.S. Government | Potential Stakeholder | Government | Possible recipient of up to 50% stake in NewCo to ensure security compliance. |
President Donald Trump | Influencer | Person | Involved in discussions on TikTok's future due to national security concerns. |