Pendo Expands with AI Acquisition of Forwrd.ai

Pendo, a leader in software experience management, has acquired Israeli startup Forwrd.ai, known for its no-code predictive analytics platform. This purchase is designed to enhance the Pendo platform with AI-driven insights, aiding go-to-market and product teams to make data-informed decisions without needing expert data scientists. The acquisition introduces 'Pendo Predict' which incorporates features like churn risk modeling, lead scoring, and expansion detection, enabling real-time actionable intelligence which is crucial in today's data-heavy enterprise environments. Pendo announced this strategic acquisition during its event in Munich, following a series of upgrades meant to bolster team productivity and revenue generation. Forwrd.ai's technology and its team, including founder Kobi Stok, will be integrated into Pendo's operations, continuing the mission to simplify predictive AI application across business operations.