Pemo Secures $7M Funding for GCC Expansion
Deal News | Nov 13, 2024 | Zawya

Pemo, a UAE-based spend management platform, has secured a $7 million Pre-Series A funding round, co-led by Augmentum Fintech and Shorooq, to support its growth and expansion in the GCC region, including Saudi Arabia. Over the past two years, Pemo has achieved a significant milestone of processing AED 1.4 billion in annualized transactions while serving more than 4,000 companies with its innovative solutions that include virtual and physical corporate cards, automated tools, and AI-driven analytics for enhanced expense management and compliance. The company, founded by entrepreneurs Ayham Gorani, Valerie Konde, Alessandro Duri, and Saed Ghorani, aims to use the funding to improve its product offering and explore opportunities within the burgeoning digital ecosystem of the Middle East. This follows a previous $12 million seed funding injection in April 2022, supporting Pemo's vision of becoming a leader in financial transformation for SMEs in the MENAP region. Backed by industry-experienced investors, Pemo is set to leverage its experienced team to accelerate growth and bring unparalleled value to its customers amid a growing fintech market.
Sectors
- Fintech
- Venture Capital
- Corporate Finance
Geography
- United Arab Emirates – Pemo is based in Dubai and has experienced substantial growth within the UAE, highlighting its market activities and regional expansion plans.
- GCC Region – Pemo aims to expand into this region, including Saudi Arabia, indicating its strategic market focus.
Industry
- Fintech – The core of the article is centered around Pemo, a financial technology company focusing on spend management solutions and corporate financial tools.
- Venture Capital – The article discusses the involvement of venture capital firms like Augmentum Fintech and Shorooq in funding Pemo's expansion efforts.
- Corporate Finance – Pemo's services and recent funding activities directly relate to corporate finance by offering tools for expense management and financial visibility.
Financials
- $7 million – Pre-Series A funding round secured by Pemo.
- AED 1.4 billion – Annualized transaction volume achieved by Pemo.
- $12 million – Seed funding raised by Pemo in April 2022.
Participants
Name | Role | Type | Description |
---|---|---|---|
Pemo | Target Company | Company | A UAE-based fintech platform offering spend management solutions. |
Augmentum Fintech | Investor | Company | A publicly listed fintech fund investing in high-growth fintech ventures. |
Shorooq | Investor | Company | A multi-dimensional investment firm focusing on technology companies across MENA and beyond. |
Ayham Gorani | Co-Founder | Person | One of Pemo's co-founders, previously affiliated with Rocket Internet and Google. |
Tim Levene | CEO | Person | CEO of Augmentum Fintech, expressing support for Pemo's growth strategy. |
Dr. Bilal Baloch | Partner | Person | Partner at Shorooq, endorsing Pemo's potential and growth journey. |