Pearlfinders Acquired by Ingenuity Group, Retains Leadership
Deal News | Apr 30, 2025 | Business Cloud
The Ingenuity Group, known for connecting agencies and brands in the UK, has acquired Pearlfinders, a sales intelligence platform based in London, for an undisclosed amount. Pearlfinders offers actionable insights and data to help various clients, including marketing agencies and non-profits, enhance revenue generation. The acquisition expands The Ingenuity Group's capabilities and service offerings as Pearlfinders integrates under its umbrella while maintaining its brand identity. Denese Colbourne, co-founder and CEO of Pearlfinders, will continue leading the company in its current capacity. The deal signifies The Ingenuity Group's commitment to innovation in the marketing sector by strengthening its data-driven services to offer superior insight-based support to brands and agencies.
Sectors
- Marketing Services
- Business Intelligence Services
Geography
- United Kingdom – Both The Ingenuity Group and Pearlfinders are headquartered in London, indicating the primary geographical focus of the acquisition.
Industry
- Marketing Services – The acquisition focuses on enhancing data-driven capabilities in the marketing sector, linking brands with agencies and improving marketing strategies.
- Business Intelligence Services – Pearlfinders is a sales intelligence platform providing insights and data, thus falling under the business intelligence services industry.
Financials
- Undisclosed – The acquisition sum was not disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| The Ingenuity Group | Acquirer | Company | The UK's largest connector of agencies and brands, offering a wide range of marketing-related services. |
| Pearlfinders | Target company | Company | A London-based sales intelligence platform designed to provide actionable insights and data to clients. |
| Denese Colbourne | CEO of Pearlfinders | Person | Co-founder and current CEO of Pearlfinders, who will continue in her role post-acquisition. |
| Chris Kemp | Founder & CEO of The Ingenuity Group | Person | Founded The Ingenuity Group and oversees its diverse service offerings. |