Peach Payments Expands Into Francophone Africa With PayDunya Acquisition
Deal News | Apr 04, 2025 | Apis Partners LLP
Peach Payments, a digital payments gateway focused on facilitating online transactions in Africa, has announced its acquisition of PayDunya, a West-African payment platform. This acquisition marks Peach Payments' first foray into the Francophone African market and aligns with its goal of creating a pan-African payment ecosystem. PayDunya operates in six West African countries, providing payment processing for numerous enterprises. This deal is an extension of Peach Payments’ recent growth initiatives which include other strategic acquisitions aimed at expanding their footprint internationally. The acquisition signifies a big step for PayDunya, enhancing its capacity to deliver value across Francophone and Anglophone Africa. Both companies are committed to driving digital transformation and financial solution innovation in Africa. With rising digital payments adoption in the region, this strategic acquisition is poised to accelerate the growth trajectory of both companies.
Sectors
- Digital Payments
- Financial Technology (Fintech)
- E-commerce
Geography
- West Africa – Both Peach Payments and PayDunya are expanding in the West African region, including Francophone countries.
- South Africa – Peach Payments is known to operate in countries like South Africa, as it's where the company was initially founded.
Industry
- Digital Payments – The article focuses on the digital payments industry, as it discusses the operations and expansions of Peach Payments and PayDunya, both of which are digital payments gateways.
- Financial Technology (Fintech) – PayDunya and Peach Payments operate in the fintech sector, offering innovative solutions aimed at improving financial transactions for businesses in Africa.
- E-commerce – The article references growth opportunities within the e-commerce sector in Africa, particularly the increasing role of digital payments.
Financials
- US$30m – The funding round led by Apis Growth Fund II to support Peach Payments' expansion.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Peach Payments | Acquiring Company | Company | A digital payments gateway focused on enabling online payment transactions across Africa. |
| PayDunya | Target Company | Company | A Dakar-based fintech company operating in West Africa, providing payment solutions for Francophone countries. |
| Apis Partners LLP | Private Equity Firm | Company | The private equity firm supporting Peach Payments' expansion through its investment fund Apis Growth Fund II. |
| Rahul Jain | CEO & Co-Founder | Person | CEO and co-founder of Peach Payments, leading the company's strategic expansions. |
| Aziz Yrima | Co-Founder & President of SEN FINTECH | Person | Co-founder of PayDunya and an advocate for fintech in Senegal. |
| ESMT-Dakar | Educational Institution | Other | The institution where the co-founders of PayDunya met. |