Pavegen: Saudi Investment Fuels Expansion in Energy Tech
Funding | Jun 17, 2025 | Business Cloud
The Saudi Royal Family has made a significant investment in Pavegen, a London-based energy technology company that specializes in tiles that harvest energy and data from footfall. Founded in 2009 by Laurence Kemball-Cook, Pavegen has raised nearly £8 million through crowdfunding and seed funding, with the most recent Series A round occurring in 2020. With this new investment, Pavegen aims to further expand its presence, entering 45 countries and generating over £12 million in revenue from exports alone. The company has established over 300 installations, collaborating with major projects such as the $25 billion Sports Boulevard Mega Project in Saudi Arabia, as well as other partnerships with UEFA, Ford, and Uber. Pavegen plans to enhance its product line with the launch of Solar+, a new product that combines kinetic and solar energy, aiming to double their energy output and further advance sustainable design. The company is set to partner with Barclays for entry into Wimbledon and continue expansion efforts in the Middle East, Asia, Europe, and the US. These initiatives are expected to significantly enhance Pavegen's SaaS offerings and ARR growth.
Sectors
- Renewable Energy
- Technology
- SaaS (Software as a Service)
Geography
- United Kingdom – Pavegen is a London-based company and much of the activity and development around Pavegen is centered here.
- Saudi Arabia – The Saudi Royal Family's investment highlights geographical interest and collaboration, including a partnership with the Sports Boulevard Mega Project.
- United States – Pavegen has partnerships in the US which contribute significantly to its revenue from exports.
Industry
- Renewable Energy – This classification is relevant as Pavegen focuses on energy tech, with products that harness renewable energy from footfall.
- Technology – Pavegen integrates advanced technology solutions such as AI-powered engagement and insights to measure, improve, and reward sustainable actions.
- SaaS (Software as a Service) – Pavegen aims to boost its SaaS offerings with new product enhancements and technological advancements.
Financials
- £8 million – Total funding raised by Pavegen since its foundation, inclusive of various funding rounds.
- £12 million – Revenue generated from exports across 45 countries.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Pavegen | Target company | Company | An energy technology firm known for tiles that harvest energy and data from footfall. |
| Saudi Royal Family | Investor | People | Investors providing financial backing to Pavegen. |
| Laurence Kemball-Cook | Founder and CEO | People | Founder of Pavegen and ongoing visionary for its expansion and innovation. |
| Barclays | Partner | Company | Financial institution set to partner with Pavegen for entry into Wimbledon. |