Patrick Mayer Joins Auto1 as VP Remarketing Europe
Company - People | Apr 11, 2025 | Aim Group
Auto1 Group SE, a Berlin-based digital automotive retailer, has appointed Patrick Mayer as Vice President of Remarketing Europe. Mayer will play a significant role in managing the company's remarketing and merchant operations across Europe. Moritz Lück, Auto1's Senior Vice President of Sales and Operations, has expressed confidence in Mayer's ability to catalyze growth and innovate in automotive remarketing. Mayer brings extensive experience from the automotive and consulting industries, notably with McKinsey & Company and AVAG Holding SE. Auto1 has reported a 14.8% increase in revenue to €6.3 billion in 2024, indicating strong financial performance and anticipation of substantial sales and profit in 2025. Since its establishment in 2012, Auto1 has expanded into 30 countries and claims to be Europe's largest wholesale platform for professional car dealers.
Sectors
- Automotive Retail
- Digital Platforms
- Automotive Remarketing
Geography
- Europe – Patrick Mayer is appointed to oversee remarketing operations across Europe for Auto1 Group.
- Germany – Auto1 Group is based in Berlin, Germany, and operates the brand WirKaufenDeinAuto in this country.
- Spain – Auto1 operates the brand CompramosTuCoche in Spain, indicating its geographic reach.
Industry
- Automotive Retail – The article discusses Auto1 Group, a digital auto retailer, and its operations in the automotive sales sector.
- Digital Platforms – Auto1 operates an innovative digital trading platform, showcasing its involvement in the digital platforms industry.
- Automotive Remarketing – The appointment of Patrick Mayer as VP of Remarketing Europe highlights the focus on automotive remarketing operations.
Financials
- €6.3 billion – The revenue Auto1 Group reported for the year 2024, showing a 14.8% increase year on year.
- 735,000 to 795,000 units – Expected unit sales for Auto1 Group in 2025.
- €800 million to €875 million – Projected gross profit for Auto1 Group in 2025.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Auto1 Group SE | Company | Target | A Berlin-based digital automobile retailer known as the largest wholesale platform for professional car dealers in Europe. |
| Patrick Mayer | People | New Executive | Recently appointed as Vice President Remarketing Europe at Auto1 Group. |
| Moritz Lück | People | Executive | Senior Vice President of Sales and Operations at Auto1 Group. |
| McKinsey & Company | Company | Former Employer | Patrick Mayer worked here as an associate partner advising automotive clients. |
| AVAG Holding SE | Company | Former Employer | Patrick Mayer served as Chief Business Development Officer at this car dealership group. |