Pasture Brands Holdings Acquired by Pete & Gerry’s Organics
Deal News | Jan 29, 2025 | Brown Gibbons Lang and Company (BGL)

Brown Gibbons Lang & Company, an influential independent investment bank and financial advisory firm, has successfully advised on the sale of Pasture Brands Holdings to Pete & Gerry’s Organics, LLC. Pasture Brands is known for its Better-For-You food platform that emphasizes perimeter-of-store products, appealing to the health-conscious consumer segment. This transaction highlights the ongoing consolidation in the organic and health-focused food sector, as larger companies aim to expand their market presence by acquiring innovative, health-oriented brands.
Sectors
- Food and Beverage
- Investment Banking
Geography
- United States – The companies involved, Brown Gibbons Lang & Company, Pasture Brands Holdings, and Pete & Gerry’s Organics, are all based in the United States.
Industry
- Food and Beverage – The transaction involves companies in the organic and health-focused food industry, emphasizing innovative food brands within the Food and Beverage sector.
- Investment Banking – Brown Gibbons Lang & Company is an investment bank, playing a crucial role as the financial advisor in the transaction.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Pasture Brands Holdings | The Target Company | Company | A Better-For-You food platform focused on health-oriented grocery products. |
Pete & Gerry’s Organics, LLC | The Buyer | Company | A company specializing in organic and free-range eggs, expanding its brand through this acquisition. |
Brown Gibbons Lang & Company | Financial Advisor | Company | A leading independent investment bank advising on the sale of Pasture Brands. |