Papercup's AI Technology Acquired by RWS
Deal News | Jun 26, 2025 | UK Tech Funding

RWS, a London-listed content solutions provider, has acquired the intellectual property of Papercup, an AI dubbing start-up that has developed a machine learning system for automatic audio content translation. Founded in 2017, Papercup combines voice synthesis, AI voice recognition, and editorial tools for human language specialists, offering a hybrid translation approach. The start-up raised £16 million in 2022 and has collaborated with media organizations, alongside offering translation services for corporate communications. With clients such as Sky News, Bloomberg, and Vox, Papercup's technology has reached over 300 million viewers. The acquisition is part of RWS's broader strategy to incorporate AI into its technological framework and position itself as a leader in global content transformation.
Sectors
- Technology
- Media and Entertainment
- Localization and Translation Services
Geography
- United Kingdom – Both RWS and Papercup are based in London, making the UK central to their operations.
Industry
- Technology – Pertinent due to Papercup's role as an AI technology company specializing in translation.
- Media and Entertainment – Relevant as Papercup provides translation services to media companies.
- Localization and Translation Services – RWS and Papercup are involved in providing translation and localization services, making this sector relevant.
Financials
- £16 million – The amount raised by Papercup in its 2022 funding round.
Participants
Name | Role | Type | Description |
---|---|---|---|
Papercup | Target Company | Company | An AI dubbing startup specializing in machine learning-based audio translation. |
RWS | Acquiring Company | Company | A London-listed content solutions firm focused on IP translation and commercial localization services. |
Octopus Ventures | Investor | Company | A venture capital firm that invested in Papercup's 2022 funding round. |
LocalGlobe | Investor | Company | A venture capital firm that invested in Papercup's 2022 funding round. |