PakWheels Names Rasikh Ali Zahid as Head of Classifieds
Portfolio - People | Mar 26, 2025 | Aim Group
Pakistan's premier auto marketplace, PakWheels, has announced the appointment of Rasikh Ali Zahid as its head of classifieds. Zahid transitions from Zameen.com, a leading real estate platform, where he held various senior management roles, including national sales development. With a background in computer science and substantial experience in social media marketing, quality assurance, and event management, Zahid is set to bolster PakWheels’ growth trajectory in the automotive sector. PakWheels, since its inception in 2003, has dominated the country’s auto marketplace through a freemium business model, facilitating transactions for both individuals and dealers. The company experienced significant growth in the last quarter of 2024, achieving AUD0.74 million in revenue and a 73% increase in EBITDA. Partially owned by Malaysia-based Frontier Digital Ventures, PakWheels is poised to continue its upward trajectory under Zahid's leadership.
Sectors
- Automotive Marketplace
- Digital Media & Marketing
Geography
- Pakistan – The article centers on PakWheels and Zameen.com, both of which are leading platforms in Pakistan's automotive and real estate markets, respectively.
Industry
- Automotive Marketplace – PakWheels operates in the automotive marketplace sector, facilitating the buying and selling of vehicles through a platform connecting individuals and dealers.
- Digital Media & Marketing – Both PakWheels and Zameen.com leverage digital platforms for classifieds and marketing, using technology to connect buyers and sellers in their respective industries.
Financials
- AUD0.74 million – PakWheels' revenue for Q4 of 2024.
- 73% – Year-on-year growth in PakWheels' EBITDA for Q4.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Rasikh Ali Zahid | Head of Classifieds | Person | Recently appointed as the head of classifieds at PakWheels, previously serving in senior management at Zameen.com. |
| PakWheels | Auto Marketplace | Company | A leading automotive marketplace in Pakistan, partly owned by Frontier Digital Ventures. |
| Zameen.com | Real Estate Marketplace | Company | Number one real estate marketplace in Pakistan, previously the employer of Rasikh Ali Zahid. |
| Frontier Digital Ventures | Investor | Company | Malaysia-based company that holds a 37% stake in PakWheels, investing in online marketplace businesses. |