PageUp Acquired by EQT to Bolster Global Expansion and Innovation
Deal News | Oct 31, 2024 | EQT
EQT, a global investment organization, has acquired PageUp, an Australian-founded SaaS company specializing in talent acquisition, from Battery Ventures. This acquisition aims to accelerate PageUp's international expansion and product innovation within the talent management software sector. EQT will use its expertise in scaling high-growth technology businesses to augment PageUp's market presence and enhance product offerings. PageUp, recognized for its cutting-edge recruitment marketing software, services global clients, including major corporations and public-sector institutions. The partnership underscores EQT's commitment to investing in high-growth software businesses, particularly in the Asia Pacific and international markets. EQT plans to support PageUp by constructing a board of HR technology veterans and pursuing strategic growth opportunities. The acquisition further emphasizes EQT's focus on the Human Capital Management sector as it continues to invest in innovative software solutions.
Sectors
- Software and Technology
- Human Resources and Talent Management
Geography
- Australia – PageUp is an Australian-founded company, making this geography central to the acquisition story.
- Asia Pacific – EQT's investment strategy focuses on Asia Pacific-based software businesses, highlighting the region's importance in the deal.
- International Markets – PageUp's operations span across North America and Europe, emphasizing its international market presence.
Industry
- Software and Technology – The acquisition involves PageUp, a company focusing on SaaS solutions for talent management, a key segment of the software and technology industry.
- Human Resources and Talent Management – PageUp specializes in talent acquisition, recruitment marketing, and management solutions, positioning the acquisition within the HR and talent management industry.
Financials
- 80-90 percent – BPEA Private Equity Fund VIII is expected to be 80-90 percent invested post-transaction.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| PageUp | Target Company | Company | A global leader in SaaS talent acquisition, recruitment marketing, and talent management solutions. |
| EQT | Bidding Company | Company | A global investment organization acquiring PageUp to enhance its portfolio in the software sector. |
| Battery Ventures | Selling Company | Company | The existing majority owner of PageUp before its acquisition by EQT. |
| William Blair | Financial Advisor to PageUp | Company | Acted as the exclusive financial advisor to PageUp Group on the transaction. |
| Barclays | Financial Advisor to EQT | Company | One of the exclusive financial advisors to EQT on this transaction. |
| Barrenjoey | Financial Advisor to EQT | Company | One of the exclusive financial advisors to EQT on this transaction. |