Paapi Secures £420,000 in Pre-seed Funding
Deal News | Jun 13, 2025 | Business Cloud
Paapi, a London-based ad measurement platform, has successfully closed a £420,000 pre-seed funding round, which was oversubscribed by 20%. This round was led by SFC Capital and is aimed at advancing the company's ability to connect advertising spending to performance across various channels, campaigns, and creatives. The platform addresses advertisers' needs for clear, independent ROI measurement without relying on the platforms themselves. Paapi's solutions appeal to direct-to-consumer brands dissatisfied with legacy attribution tools due to their lack of transparency and actionable insights. The funds will enable Paapi to attract more brands, enhance its precision measurement, and scale its offerings. Dan Hesmondhalgh, CEO and co-founder of Paapi, emphasizes that the investment will facilitate trust in ad measurement for marketers. Edward Stevenson of SFC Capital praises Paapi's vision and technical prowess, supporting their mission to redefine advertisers' success metrics in a privacy-compliant manner.
Sectors
- MarTech
- Advertising
- Venture Capital
Geography
- United Kingdom – Paapi is based in London, UK, and the investment activities have taken place within the UK market, making it a relevant geography for the news.
Industry
- MarTech – Paapi operates within the Marketing Technology (MarTech) sector, providing platform solutions that aim to improve advertising measurement and ROI accuracy for brands.
- Advertising – Paapi's focus is on ad measurement and providing brands with tools to independently verify advertising ROI, which falls under the advertising sector.
- Venture Capital – The involvement of SFC Capital in Paapi's funding round highlights the role of venture capital in early-stage business development and growth.
Financials
- £420,000 – The amount raised by Paapi in its pre-seed funding round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Paapi | Target Company | Company | A London-based ad measurement platform providing solutions for cross-channel advertising ROI. |
| SFC Capital | Investment Firm | Company | The venture capital firm leading Paapi's pre-seed funding round. |
| Dan Hesmondhalgh | CEO and Co-founder | Person | CEO and co-founder of Paapi, focused on advancing ad measurement solutions. |
| Edward Stevenson | Investment Executive | Person | An executive at SFC Capital, involved in Paapi's funding. |