OvareGroup Acquires Togetherwith for Latin American Expansion
Deal News | Jan 29, 2025 | EIN
OvareGroup, a Kentucky-based company, has broadened its global reach through the acquisition of Togetherwith, an Argentine creative agency. This strategic move follows a two-year partnership between the two companies and reflects a trend where independent agencies are opting for targeted acquisitions over large-scale mergers. OvareGroup's CEO, Brandi Lafontaine, stated that the merger aims to unite regional expertise, combining Louisville's market knowledge with Argentine creativity. The acquisition underscores OvareGroup's commitment to delivering innovative solutions and cultural authenticity to clients across the Americas. This deal positions OvareGroup as a significant player in both North and South America, tapping into the rapidly-growing advertising ecosystem in Latin America. Togetherwith will continue to operate under its current leadership, benefitting from expanded resources and cross-market collaboration.
Sectors
- Creative and Advertising
- Media and Marketing
Geography
- United States – OvareGroup is based in Louisville, Kentucky, and seeks to expand its US market reach.
- Argentina – Togetherwith is based in Buenos Aires, Argentina, marking a key geography in the acquisition.
- Latin America – The acquisition targets the fast-growing advertising ecosystem and creative industry in Latin America.
Industry
- Creative and Advertising – The article discusses the acquisition of a creative agency, illustrating trends and strategies within the creative and advertising industry.
- Media and Marketing – The focus on expanding creative and marketing solutions across regions highlights the media and marketing industry's role.
Financials
- Not Disclosed – The financial terms of the acquisition deal between OvareGroup and Togetherwith.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| OvareGroup | Acquiring Company | Company | A Kentucky-based creative network acquiring Argentine agency Togetherwith. |
| Togetherwith | Target Company | Company | A Buenos Aires-based creative agency that has been acquired by OvareGroup. |
| Brandi Lafontaine | Chief Executive of OvareGroup | Person | CEO who outlined the strategic motives behind the acquisition. |
| Santiago Puiggari | CEO and Founding Partner of OvareGroup | Person | Spoke about the shared vision and future of the combined entity. |