Outlier Technology CEO Urges to Re-think AI Adoption
Company - People | May 20, 2025 | Business Cloud

In an environment filled with AI hype, David Tyler, CEO of Outlier Technology, a London-based consultancy, argues that businesses should not focus on how to integrate AI, but rather on identifying real problems that need solving. Tyler emphasizes a people-centered approach to system design, where technology acts as a means to an end rather than the end in itself. He critiques the tendency of businesses to be enchanted by the promises of technological advancements, often leading to overinvestment in platforms like ERPs and CRMs that do not deliver expected results. Tyler predicts a paradigm shift, challenging the prominence of major AI players like OpenAI due to the rise of open-source models. He suggests a focus shift for companies toward understanding where they can enhance decision-making internally. The article implies a pivot towards a more thoughtful employment of technology, encouraging businesses to reconsider their tech deployments to better align with the needs they aim to address.
Sectors
- Technology Consulting
- Artificial Intelligence
Geography
- United Kingdom – Outlier Technology is based in London, making the UK the primary geographic focus of the article.
Industry
- Technology Consulting – The article focuses on Outlier Technology, a consultancy that aids businesses in optimizing system design and integrating technology solutions effectively.
- Artificial Intelligence – Discussion centers around AI's role in business, advising caution against indiscriminate AI adoption and recommending a focus on real problem-solving.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
David Tyler | CEO | People | Founder and CEO of Outlier Technology, advocating for a measured approach to AI use in business. |
Outlier Technology | Consulting Firm | Companies | A London-based consultancy that focuses on optimizing technology systems for businesses. |