Oscar Macia Shares Insights on Partnering with Acquirers
Deal News | Jun 26, 2025 | Nauta Capital

In a recent session at Nauta Capital, Oscar Macia, CEO and Co-founder of ForceManager, shared his insights on the acquisition process of startups, based on ForceManager's recent exit to Sage. ForceManager, having grown considerably since its founding in 2011 with support from Nauta, eventually caught the attention of Sage, a relationship that evolved from an ISV partnership to acquisition. Macia highlighted critical success factors such as complementary customer bases and active engagement with Sage's sales channels. He outlined key strategies for negotiating and preparing for due diligence to ensure a successful acquisition, emphasizing the importance of clear communication and risk management. Additionally, Macia stressed the need for government considerations and approvals in sectors like AI, which could impact the acquisition timeline. His recommendations provided attendees with actionable insights into orchestrating successful exits.
Sectors
- Technology
- Financial Services
- Manufacturing, Construction, and Automotive
Geography
- Spain – ForceManager and Nauta Capital are both based in Spain, making it a relevant geography to the article.
- United Kingdom – Sage, the acquirer of ForceManager, is headquartered in the UK, relevant to the context of the acquisition.
Industry
- Technology – ForceManager operates in the CRM (Customer Relationship Management) software industry, providing solutions for B2B companies.
- Financial Services – The article discusses M&A processes and strategies, which are highly relevant to the financial services industry, specifically private equity and venture capital.
- Manufacturing, Construction, and Automotive – ForceManager targets traditional industries such as manufacturing, construction, and automotive sectors with their CRM solutions.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
ForceManager | Target Company | Company | ForceManager is a CRM software company specializing in B2B solutions, recently acquired by Sage. |
Oscar Macia | Co-founder and CEO | Person | Oscar Macia is the CEO of ForceManager, sharing his insights on the acquisition process at Nauta Capital. |
Sage | Acquirer | Company | Sage is a UK-based enterprise software company that acquired ForceManager. |
Nauta Capital | PE Firm and Initial Investor | PE Firm | Nauta Capital is a venture capital firm that led ForceManager's Series A funding. |