Osborne Clarke Advises on Strategic Partnership for We Love Green Festival
Deal News | Jul 28, 2025 | Osborne Clarke
Osborne Clarke has played a crucial advisory role for AEG Presents and Combat in a strategic partnership with We Love Art and Because Group to enhance the Paris-based 'We Love Green' festival. Over a decade, this festival has become a prominent summer event, marrying top-notch musical performances with ecological innovation and social engagement. AEG Presents, notable for its leadership in the music and entertainment sectors, alongside Combat, a media and cultural group founded by Matthieu Pigasse with a focus on diversity and inclusion, aim to propel the festival's mission forward. They aspire to expand its global influence while pioneering new sustainable cultural formats. Osborne Clarke’s extensive advisory team encompassed expertise in areas like M&A, IP/IT/Data, employment law, public law, environment, and real estate.
Sectors
- Music and Entertainment
- Environmental Sustainability
- Law and Advisory
Geography
- France – The 'We Love Green' festival takes place in Paris, France, which is central to the partnership being discussed.
Industry
- Music and Entertainment – The article discusses AEG Presents, a leader in the music and entertainment industry, engaging in a partnership to enhance a music festival.
- Environmental Sustainability – We Love Green festival is noted for its commitment to ecological innovation, thus placing the transaction within the sustainability industry sector.
- Law and Advisory – Osborne Clarke's advisory role in the partnership highlights the involvement of the law and advisory sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| AEG Presents | Partner | Company | A world leader in the music and entertainment industries, partnering to support the We Love Green festival. |
| Combat | Partner | Company | An innovative media and cultural group founded by Matthieu Pigasse, focused on diversity and inclusion. |
| We Love Art | Partner | Company | A partner in the strategic agreement to support the We Love Green festival. |
| Because Group | Partner | Company | Joining the partnership to enhance the We Love Green festival. |
| We Love Green | Target | Company | A festival known for its ecological innovation and social reflection in Paris. |
| Osborne Clarke | Legal Advisor | Company | Provided legal advisory services for the strategic partnership. |
| Matthieu Pigasse | Founder | Person | Founder of Combat, involved in the strategic partnership to support the We Love Green festival. |