Oriflame Secures €520 Million Debt Reduction in Recapitalisation Strategy
Deal News | Mar 18, 2025 | Ropes & Gray
Ropes & Gray has advised Oriflame on a decisive €520 million debt reduction and comprehensive recapitalisation strategy, announced on March 18, 2025. This financial restructuring, which involves a new €50 million capital injection from long-term investors including the af Jochnick family, is poised to deliver a profoundly de-leveraged balance sheet for Oriflame, ensuring sustained financial health and supporting its worldwide community of stakeholders. The transaction, set for completion in the first half of 2025, awaits creditor approval and is part of Ropes & Gray's broader liability management expansion, following notable restructurings such as those with Altice France S.A. and Altice France Holding S.A. The advisory team from Ropes & Gray comprises experts in restructuring, finance, tax, litigation, and enforcement.
Sectors
- Cosmetics and Personal Care
- Legal and Advisory Services
- Finance and Investment
Geography
- Europe – Ropes & Gray's European team led the transaction, reflecting the geographic focus on European restructuring practices.
Industry
- Cosmetics and Personal Care – Oriflame operates in the cosmetics and personal care industry, which is indicated by its focus on supporting its community of passionate stakeholders and ensuring long-term business sustainability.
- Legal and Advisory Services – Ropes & Gray, the advisory firm part of this transaction, operates within the legal and advisory services sector, providing restructuring and financial guidance to companies like Oriflame.
- Finance and Investment – The transaction involves financial restructuring and investment, highlighting the role of finance and investment sectors in the recapitalisation strategy.
Financials
- €520 million – The total debt reduction achieved through Oriflame's comprehensive recapitalisation strategy.
- €50 million – New capital injection from a consortium of long-term investors and the af Jochnick family as part of the recapitalisation.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Oriflame | Target Company | Company | Oriflame is a company focusing on the cosmetics and personal care industry, undergoing a comprehensive recapitalisation to reduce debt and ensure financial sustainability. |
| Ropes & Gray | Legal Advisor | Company | Global law firm advising Oriflame on its recapitalisation, known for its expertise in liability management and financial restructuring. |
| af Jochnick family | Investor | People | Long-term investor in Oriflame, part of the consortium providing new capital injection in the recapitalisation transaction. |
| Matthew Czyzyk, Michael Kazakevich, Benoit Lavigne, Andrew Howard, Sean Seelinger | Advisory Team | People | Key figures from Ropes & Gray involved in advising Oriflame, with expertise across restructuring, finance, tax, litigation, and enforcement. |