OrderYOYO to Accelerate Growth with Pollen Street Capital Acquisition
Deal News | Mar 20, 2025 | Pollen Street Capital
Pollen Street Capital has announced its acquisition of OrderYOYO, a leading European provider of payment-enabled e-commerce solutions tailored for the restaurant sector. Established in 2014 in Copenhagen, OrderYOYO has rapidly expanded its reach, now serving almost 13,000 clients across seven countries. The company offers a versatile Software-as-a-Service (SaaS) platform and Point-of-Sale (POS) solutions which enable quick-service restaurants (QSRs) to enhance their online consumer engagement while facilitating both in-store and online payment capabilities. OrderYOYO's solutions are deeply integrated with their order processing technology, positioning them centrally in the transaction flow. With a strong market presence in Europe, built on superior technology, customer service, and a data-driven strategy, the company is poised for further growth under Pollen Street's investment. The acquisition underscores Pollen Street's ongoing commitment to fostering innovation in embedded payments across e-commerce verticals. This new partnership aims to accelerate OrderYOYO's organic growth and facilitate its M&A-driven expansion across new and existing markets, leveraging Pollen Street's strategic and financial expertise.
Sectors
- Software-as-a-Service (SaaS)
- E-commerce
- Financial Services
Geography
- Europe – OrderYOYO operates across Europe with a focus on embedding their services in multiple countries. The acquisition consolidates and furthers their reach in this geography.
- Denmark – OrderYOYO was founded in Copenhagen, Denmark, making it the company's origin and initial base of operations.
Industry
- Software-as-a-Service (SaaS) – OrderYOYO provides a comprehensive SaaS solution to quick-service restaurants, allowing them to manage their branded online presence effectively.
- E-commerce – The transaction reflects the strategic focus on e-commerce capabilities, especially in payment-enabled online platforms for the restaurant sector.
- Financial Services – Pollen Street Capital's acquisition showcases their investment in financial technologies, particularly those offering embedded payments.
Financials
- 17.6% – OrderYOYO's projected EBITDA margin in 2024, up from 0.5% in 2021, highlighting the company's growth and profitability.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| OrderYOYO | Target Company | Company | A leading provider of payment-enabled e-commerce solutions for the restaurant industry in Europe. |
| Pollen Street Capital | Acquiring Company | Company | A private equity firm focusing on financial services and technology investments across Europe. |
| Jesper Johansen | CEO of OrderYOYO | Person | Leader of OrderYOYO, guiding the company to its market-leading position and future strategic growth. |
| Patrick Carey | Investment Director at Pollen Street Capital | Person | Involved in securing the OrderYOYO acquisition and strategic growth plan. |