Ooodles Expands to Ireland with New Funding
Deal News | Nov 12, 2024 | UK Tech Funding

Ooodles, a London-based fintech startup specializing in flexible renting of IT equipment for SMEs, has announced its first international expansion into Ireland. This move is supported by a fresh £2m funding round, led by Ltitude VC—a pioneering SME tech fund in Europe—and existing investors including Traditum. The funding will accelerate the development of its AI-driven proprietary tech, Ooodles OS, and aims to serve more than 300,000 Irish SMEs. This expansion follows a substantial £9.8m investment from Smart Lenders Asset Management, which has bolstered the company’s growth and high customer retention. As part of its growth strategy, Ooodles plans to triple its customer base in the coming year and aims to achieve carbon neutrality by 2026. The company, led by CEO Leonardo Poggiali, offers a novel pay-as-you-go model for SMEs that allows businesses to rent IT equipment on a flexible basis, as an alternative to traditional buying and selling, which they deem outdated and inefficient. The company utilizes AI to enhance the user experience by managing credit approvals, inventory, and upgrades with full transparency. CTO Kannan Reghu and Ltitude VC's Videesha Boeckle both express optimism for the company’s future, citing traction in the UK and opportunities in new markets.
Sectors
- Financial Technology (Fintech)
- Small and Medium Enterprises (SMEs)
Geography
- United Kingdom – Ooodles is based in London, UK, and has achieved traction in this market.
- Ireland – The article focuses on Ooodles' expansion into the Irish market as part of its international growth strategy.
Industry
- Financial Technology (Fintech) – The article revolves around a fintech company, Ooodles, which specializes in offering financial technology solutions in the form of renting IT equipment to SMEs.
- Small and Medium Enterprises (SMEs) – Ooodles’ business model targets SMEs, providing them with an innovative way to manage IT resources through a subscription service.
Financials
- £2m – Funding round raised by Ooodles for its expansion to Ireland, primarily from Ltitude VC and supported by existing investors.
- £9.8m – Previous investment received by Ooodles from Smart Lenders Asset Management in the past year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ooodles | Target/Startup | Company | A London-based fintech company offering IT equipment rentals to SMEs. |
| Leonardo Poggiali | CEO and Co-founder | Person | Co-founder and CEO of Ooodles, leading its expansion and innovative business model. |
| Ltitude VC | Investor | Company | A venture capital firm focused on technology investments for SMEs, participating in funding Ooodles’ expansion. |
| Traditum | Investor | Company | An existing investor in Ooodles. |
| Smart Lenders Asset Management | Past Investor | Company | Investment management firm that previously invested £9.8m into Ooodles. |
| Kannan Reghu | CTO | Person | Chief Technology Officer at Ooodles, focusing on AI tech development. |
| Videesha Boeckle | Partner at ltitude VC | Person | Partner at Ltitude VC, expressing support for Ooodles’ innovative platform and expansion. |